Tide promotes latest product with Hispanic consumer outreach
CINCINNATI — Procter & Gamble is supporting the recent launch of Tide Pods, the brand’s three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.
Tide said Canela will surprise people at laundromats in Miami and Los Angeles to show them how the laundry process can be consistent since measuring dosage is not necessary, the company said. Consumers will have the opportunity to meet Canela on April 3 at a laundromat in Los Angeles.
"I’m very happy to represent Tide and to be able to reach my friends for the launch of this innovative product," Canela said. "At home, we’re already using Tide Pods, the future of laundry, and I noticed that is very easy to use because with one single pac you can obtain in your clothes brightness, cleanness and fight stains; everything in the palm of your hand."
Tide Pods now are on shelves nationwide in a variety of sizes and three scents.
Fresh & Easy’s green efforts marked platinum by EPA’s GreenChill
FOLSOM, Calif. — Fresh & Easy announced that its new store in Folsom, Calif., received the platinum-level store certification award from the Environmental Protection Agency’s GreenChill Partnership.
While the platinum award puts Fresh & Easy — which joined EPA’s GreenChill in 2009 — among the nation’s 36,000 grocery stores, the Folsom location is the second store in California, and one of four grocery stores in the nation, to achieve these standards.
"Environmental responsibility is part of our DNA. We’ve made a commitment to invest in sustainable technologies from the start," said Steve Hagen, director of procurement and engineering at Fresh & Easy. "Using new natural refrigerants puts Fresh & Easy on the forefront of sustainability in our industry and ultimately makes these emerging technologies more cost effective for everyone."
EPA GreenChill’s store certification program is the only certification program in the nation that focuses on greener refrigeration. Its chief goal is to reduce refrigerant emissions from supermarkets that damage the Earth’s protective ozone layer and contribute to global warming.
Dollar General appoints EVP store operations
GOODLETTSVILLE, Tenn. — A former Safeway executive has joined Dollar General as its EVP store operations.
Effective March 19, Greg Sparks will assume all responsibilities for the operations of more than 9,900 retail stores in 38 states and serve on Dollar General’s real estate and store development committee, the company said. Sparks will report to chairman and CEO Rick Dreiling.
Sparks most recently served as president of Safeway’s Seattle division. His departure from the supermarket retailer was announced earlier this week.
“Greg is a proven leader with a breadth of retail experience across both operations and merchandising. Given that I have known Greg for 20 years and have had the opportunity to follow his career during this time, I believe Greg will be a great addition to Dollar General and help take our business to new levels of success,” Dreiling said.