Thompson Brands’ Adora supplement arrives at retail
MERIDEN, Conn. Thompson Brands on Wednesday launched its Adora calcium and vitamin D supplement, an all-natural chocolate that is 30 calories per serving.
"After a great deal of research, we have perfected the formula for a delicious-tasting calcium and vitamin D supplement that is made from all-natural premium chocolate," stated Gene Dunkin, CEO of Thompson Brands. "This was not an easy task, considering the delicate balance between the calcium mineral’s inherent chalkiness, the recommended daily dosage in each serving size and the creamy texture and rich flavor we were trying to achieve."
Each chocolate Adora disk provides up to 50% of the daily value of calcium plus vitamin D3 and magnesium for optimal absorption. Adora calcium and vitamin D supplement is available in milk chocolate and dark chocolate flavors and can be found nationally at CVS/pharmacy stores, Whole Foods and other retailers for a suggested retail price of $9.99.
RC2’s The First Years brand inks deal with Natus Medical
OAK BROOK, Ill. A brand made by RC2 has inked a product licensing agreement with a leading provider of healthcare products used for the screening, detection, treatment, monitoring and tracking of common medical ailments in newborn care.
As part of the deal, Natus Medical will manufacture and distribute a line of The First Years brand’s GumDrop pacifiers, accessories and other related items. The First Years’ GumDrop product line is slated to debut at retail in early 2011.
GumDrop pacifiers are available in two sizes, newborn (0 to 3 months) and infant, and come in playful green, blue, orange, pink and purple colors. In addition to pacifiers, The First Years’ GumDrop line will include pacifier clips and cases.
Rexam’s Pill Timer seeks to improve medication adherence
PERRYSBURG, Ohio Rexam is marketing a programmable pill timer that fits on its prescription vials that was developed under a partnership with Med Time Technology.
The two companies announced Tuesday the introduction of the Pill Timer, which uses software that can be programmed with audio and visual alerts to help people properly take their prescription medications. The Detroit-based Henry Ford Health System is one of the first healthcare organizations to adopt the product.
“The use of the Pill Timer will enable Henry Ford to help chronically ill patients manage their medication more effectively,” Henry Ford director of pharmacy Steve Duda said. “It’s an important breakthrough for our patients.”
Every year, poor medication management is estimated to cost the U.S. economy $300 billion and claim 300,000 lives, Rexam said.