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Thermos Foogo makes market debut

BY Allison Cerra

SCHAUMBURG, Ill. — Thermos announced this week the launch of its latest line of drinkware and accessories designed for children ages 6 months and older.

Thermos Foogo drinkware includes Tripoli, a gray and green throwback design and Poppy Patch, a strawberry and black floral print. The BPA-free drink cups are offered in double wall vacuum insulated stainless steel and in Eastman Tritan copolymer. Foogo drinkware also features three interchangeable lid types that create 24 possible drinkware combinations, Thermos said.

In addition to the Foogo drinkware items, the line also includes food storage, diaper bags, totes, backpacks and more — all built with the signature Thermos insulation technology.

New Thermos Foogo products will be available this spring in Target and Babies "R" Us stores nationwide and Thermos.com.

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Kellogg’s launches campaign to celebrate countdown to 2012 Olympic, Paralympic Games

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s has unveiled its "From Great Starts Come Great Things" campaign, which celebrates how U.S. Olympians became the athletes they are today.

As part of the campaign, Kellogg’s created exclusive videos, called "Start Story," of all eight Team Kellogg’s athletes, which detail their individual start stories in recognition that there is no destination without a beginning, the company said. Team Kellogg’s roster of elite athletes includes Michael Landers (table tennis), Dwight Phillips (track and field), Summer Sanders (swimming legend), Rebecca Soni (swimming), Casey Tibbs (Paralympic track and field), Juan Agudelo (soccer), Kerri Walsh (beach volleyball) and Jordyn Wieber (gymnastics).

The videos, which are available for viewing on Kelloggs.com/teamusa, mark the 100-day countdown to the London 2012 Olympic and Paralympic Games.

"It’s inspiring to see how all these great athletes got their start, from two-time Olympic gold medalist Kerri Walsh to U.S. Olympic hopeful and table tennis player Michael Landers," said Doug VanDeVelde, SVP morning foods at Kellogg’s. "These Team Kellogg’s athletes remind all of us that each day is filled with the potential to achieve your goals when you start it off right."

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Snack brand asks ‘What-A-Ya Nuts?!’

BY Allison Cerra

ST. LOUIS — A new line of nut cluster snacks is looking to expand its market reach.

What-A-Ya Nuts?! was launched in the St. Louis market last year by Howie Sher, a fourth-generation former supermarket owner, who sought to create a brand that touted better-for-you snacking alternatives. The line What-A-Ya Nuts?! line features four varieties, including Jalapeño Hysteria, Maple Cinnamon Madness, Cracked Parmesan Pepper and Stark Raving Chocolate, and currently is available at Schnucks, along with other St. Louis-area supermarkets and specialty and convenience shops.

For more information, on the brand, visit Facebook.com/WhatAyaNuts.

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