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Theraflu creates engaging outdoor ad campaign in Poland

BY DSN STAFF

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Ad men launch irreverent greeting card brand

BY Gina Acosta

SAN FRANCISCO — Two award-winning advertising veterans are launching a new, irreverent greeting card brand called Bald Guy Greetings.

The line of cards is edgy and features Sean Farrell's monsters and characters and Ian Kalman's smart text. The founders say the line was developed for those who don't mince words. 

Bald Guy Greetings covers every occasion one might imagine including off beat greetings like Let's Grab a Drink Sometime, Sorry to Hear about Your Breakup, Congrats on your Sex Change, Sorry to Hear You Lost Your Job and Happy Groundhog Day

One card has an Oscar-winner reference: "You Complete Me." Inside the card it says: "And I don't mean that in the overly used Jerry Maguire kind of way. I mean it from the bottom of my heart. My life truly would not be the same without you. But I do wish you were less controlling."

Bald Guy Greetings are now available at 1,700 Target stores and over 500 independent retailers throughout the United States and Canada and at BaldGuyGreetings.com.

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I.Kalman says:
Feb-16-2016 05:36 pm

Thank you so much for posting this. If anyone has any interest in carrying Bald Guy Greetings. We'd love to talk to you and answer any questions that you have. Our direct line is 415/308-4251 and Ian Kalman will be the one who answers. I know this, because I'm Ian Kalman. Without hair, Ian Kalman Bald Guy Greetings

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Speak now or…

BY Dave Wendland

For those who know me well or may have attended an event for which I have moderated a panel (e.g., Drug Store News – Chronic Care & Retail Health), delivered a keynote address, participated as a panelist, or facilitated a brainstorming discussion, they likely recognize that I’m quite comfortable on stage – some may even call me a “natural.” 
 
Connecting with others through public speaking is a key skill in today’s competitive, fast-paced business climate; however, for many, the fear of public speaking is more dreadful than death itself. The portrayal of King George VI’s ultimate triumph over public speaking fears, and his winning over his constituents in the acclaimed movie, “The King’s Speech,” demonstrates the power of articulate, confident communication skills. 
 
My son, a second semester college freshman, currently has a course focused on public speaking for business professionals. Over the winter break he and I discussed the process I personally go through preparing for presentation. His appreciation for my ability to think on my feet, articulate a particular topic, command audience attention, and stay on point has certainly increased. It was my suggestion to him to observe speakers of all types (business leaders, politicians, professors, television commentators, and watch a number of TED Talks). It is through observation and eventual emulation that his courage and confidence will be bolstered.
 
The fear of public speaking is expressed as glossophobia which comes from the Greek glōssa, meaning tongue, and phobos, fear or dread. My son’s textbook described glossophobia as intense anxiety prior to, or simply at the thought of having to verbally communicate to a group. People who suffer from this intense fear tend to freeze in front of any audience. They find their mouth dries up, their voice is weak, and their body starts shaking. They may even sweat, go red, and feel their heart thumping rapidly. And it may surprise you to learn that an estimated 75% of all public speakers have some degree of glossophobia.
 
To facilitate their executives commanding a room’s attention, I believe it is a responsibility of a company to increase their competency with public speaking training. And not dissimilar to first impressions within a retail setting, audiences form an impression of the speaker’s ability within the first seven seconds. Therefore, investing in leaders should not be optional and I believe it helps make an organization strong.

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