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The Natural Dentist announces partnership to help raise awareness about oral complications of cancer therapies

BY Jason Owen

MADISON, N.J. — The Natural Dentist, a line of therapeutic oral care products, and Dr. Susan Calderbank, a leading dentist in oral health for patients undergoing chemotherapy and head and neck radiation, today announced a partnership to raise awareness about the oral complications of cancer treatments in a joint effort to help patients manage these often debilitating side effects.

Oral complications occur when cancer treatments break down the cells in the mucus membrane. The most common oral side effects of cancer treatment include inflammation and ulceration of the gums, infections, bleeding gums (especially at the gum line and from ulcers), and dry mouth. In some patients, these effects are so severe that they have difficulty eating, breathing, and swallowing, and their treatment is compromised.

“Dr. Susan Calderbank has been a pioneer in the field of oral complications as they relate to cancer therapies, dedicating her practice to alleviating the oral care side effects of cancer treatment,” says Kelly Kaplan, president of Revive Personal Products Company, LLC and distributer of the Natural Dentist. “Helping patients to alleviate these side effects through careful oral hygiene is a cornerstone of The Natural Dentist, and we’re pleased to partner with Dr. Calderbank to raise awareness about this important issue, which affects thousands of people undergoing cancer therapies each day.”

“My life has been personally touched by this issue, when my mother was diagnosed with cancer and suffered debilitating oral health side effects,” says Dr. Calderbank. “Even as a dentist, I discovered that I couldn’t help her. Since then, I’ve devoted a large part of my practice to raising awareness about this issue, and finding ways to help patients maintain good oral health throughout both treatment and survivorship.”

Dr. Calderbank continued, “I’m committed to partnering with the Natural Dentist because I’ve seen personally how their Healthy Gums Mouth Rinse has proven effective to alleviate these side effects, and their commitment and passion to raising awareness about this issue and providing resources for patients compliments my own mission.”

The Natural Dentist Healthy Gums Mouth Rinse is available at retailers including Walgreens, Rite Aid, and Whole Foods. To learn more about how cancer treatment affects oral health or to request a free sample of the Healthy Gums Mouth Rinse, please visit: rinseforrelief.com/.


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Report: First-half of 2013 more promotional with $1.8 billion in consumer savings

BY Michael Johnsen

LIVONIA, Mich. — Promotions were up across the front-end over the first half of 2013 as compared with the corresponding year-ago period. Couponing across non-food items were up 1.8%, according to the U.S. Mid-year 2013 CPG Coupon Industry Facts Report released Tuesday by NCH Marketing Services, a Valassis subsidiary.

Overall, consumers saved $1.8 billion in the first six months of 2013.

"Following recession-driven years of unusual redemption growth, marketers have adjusted their strategies and we have seen indications of response stabilization," commented Charlie Brown, NCH VP marketing. "In 2013 there is a wider divide among food and non-food products as they promote through a slightly different mix of media and tactics to achieve their individual objectives."

In the first half of 2013, coupons for non-food products represented 62.5% of all coupons distributed, a 2.9% increase from the first half of 2012. Overall, CPG manufacturers issued 168 billion coupons in the first six months of 2013, the majority through free-standing inserts. FSIs accounted for 91.1% of all coupons distributed in the period. 

Digital coupons have continued to sustain double-digit growth as more marketers adopt a digital strategy and more retailers employ an omnichannel loyalty program to attract and retain customers. But according to this report, digital coupons still represent less than 1% of all coupons distributed.

"CPG marketers continue to turn to the FSI to drive volume and market share through the significant advertising impact of FSI pages, and to align their offers with retailers that are increasing their use of the FSI," stated Suzie Brown, Valassis EVP sales and marketing. "At the same time, they are also expanding the use of digital formats that continue to grow but on a smaller scale. For marketers, it’s about finding the right media mix and defining the coupon characteristics to both activate consumers and still drive ROI for their brand."

Marketers’ strategic choices and tactical changes included shortening expiration dates by 3.2% to 9 weeks on average, led by the food segment where expiration dates were reduced by nearly one week; extensively using coupons requiring the purchase of two or more products, particularly for food items, which represents 42% of their coupon distribution; and increasing the average face values distributed by 4.5% to $1.62, driven by non-food segment marketers, yet they have managed their total redemption liability through the mix of offers made available in the market.

In response to the marketers’ adjustments, redemption volume for the first half of 2013 declined 8.1%. Digital coupon formats, however, have grown, with redemption reaching 6.1% of the total for print-at-home coupons and 2.5% for paperless formats. That growth includes contextual coupon sites, retailer sites and a stronger integration in the media mix with desktop, social and mobile advertising campaigns. The integrated campaigns, that companies such as Valassis are using, help marketers engage and activate today’s always-connected consumer along their path to purchase. 


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Kmart offers savings on gas for P&G product purchases

BY Alaric DeArment

HOFFMAN ESTATES, Ill. — Kmart is offering savings on gas to members of its loyalty program who purchase Procter & Gamble products, the mass merchandise retailer said.

Kmart said members of the Shop Your Way loyalty program could benefit from the offer at select stores and participating BP and Speedway gas stations through Saturday. Members who buy $50 in P&G products will receive a coupon allowing them to save $1 per gallon. Customers can save 30 cents per gallon at other times of the year.

According to the AAA Daily Fuel Gauge Report, the average price for a gallon of regular gas is $3.62, up from about $3.48 last month.


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