PHARMACY

Teva launches authorized generic of Seasonique

BY Alaric DeArment

JERUSALEM — Teva Pharmaceuticals has launched an authorized generic version of a contraceptive made by Duramed Pharmaceuticals, Teva said.

Teva announced the launch of Camrese, an authorized generic of Duramed’s Seasonique (levonorgestrel and ethinyl estradiol tablets and ethinyl estradiol tablets).

The launch of Teva’s authorized generic follows the launch of Watson Pharmaceuticals’ generic version of the drug, which it is marketing under the name Amethia.

An authorized generic is a branded drug sold in generic-like form at a reduced price, usually through a third-party company. Authorized generics provide a way for a branded drug’s manufacturer to compete with the generic manufacturer on price during the legally mandated six-month market exclusivity period, in which the first company to file for generic approval with the Food and Drug Administration can compete directly with the branded company without any additional generic competition.

Seasonique had sales of about $110 million during the 12-month period ended in April, according to IMS Health.

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PHARMACY

PBM tools slowed Rx spending growth in 2010

BY Alaric DeArment

WASHINGTON — Pharmacy benefit management tools helped slow prescription drug spending growth from 5.3% in 2009 to 3.5% in 2010, according to a new study by the Centers for Medicare and Medicaid Services.

One PBM tool that helped was tiered co-pays that shifted medication use toward lower-cost generic drugs.

“This new research confirms that innovative PBM tools — including incentivizing the use of generic medications — lower costs for consumers and payers,” said Mark Merritt, president and CEO of the Pharmaceutical Care Management Association, a trade group for PBMs. “Payers and policy-makers alike should explore greater use of PBMs’ cost-saving tools and reject policies that make it harder to reduce prescription drug costs.”

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PHARMACY

Hi-Tech Pharmacal introduces generic Levaquin

BY DSN STAFF

AMITYVILLE, N.Y. — A generic version of a popular pneumonia treatment has entered the market from Hi-Tech Pharmacal.

Hi-Tech Pharmacal has introduced levofloxacin oral solution in the 25-mg/mL strength. The drug will be available in 480-mL, 200-mL and 100-mL sizes in order to allow pharmacists to tailor inventory to store volume. As previously reported by Drug Store News, Hi-Tech Pharmacal was granted tentative approval for the drug in April.

Levofloxacin oral solution is a generic version of Levaquin, which is produced by Ortho-McNeil-Janssen Pharmaceuticals, a subsidiary of Johnson & Johnson.

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