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Teva launches ADHD drug

BY Alaric DeArment

NORTH WALES, Pa. — Teva Pharmaceuticals has introduced a generic drug for treating attention deficit hyperactivity disorder, the company said.

Teva announced the launch of methylphenidate hydrochloride extended-release capsules in the 20-mg, 30-mg and 40-mg strength. The drug, a generic version of Novartis’ Ritalin, is available in 100-pill bottles.

"Generic pharmaceuticals are playing an increasingly important role in healthcare cost containment," Teva SVP U.S. generics sales and marketing Maureen Cavanaugh said. "Teva Pharmaceuticals continues to lead the way with timely new product launches."


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Mintel research sheds light on beverage preferences of Hispanic consumers

BY Allison Cerra

CHICAGO — Hispanics are more likely to consume certain nonalcoholic and alcoholic beverages when compared with any other ethnic group, according to new Mintel research.

Mintel said that while Hispanics’ consumption of nearly all nonalcoholic beverages outweigh other ethnic groups’ consumption, 56% of them reported they drink thirst quenchers/sports drink, compared with 38% of white consumers, 50% of African-American consumers and 39% of Asian-American consumers. Mintel said the reason for this could be due to the relative youth of the Hispanic market, as well as "the likelihood that these consumers perform manual labor jobs, where thirst quenchers prove beneficial."

In addition to the consumption of thirst quenchers/sports drinks, Hispanics drink more imported beer than any other ethnicity (34% versus 28% of total population). What’s more, 27% of Hispanics drink tequila, the highest percentage for any ethnic group. In contrast, the least likely beverage U.S. Hispanics will consume is wine (23% versus 33% of the total population).

"When choosing how to spend their beverage dollars, Hispanics’ country of origin, income, acculturation level and age drive their purchasing decisions," Mintel senior multicultural analyst at Mintel Leylha Ahuile said. "Lifestyle is also important, including family size and the presence of children in the household.

"Many U.S. Hispanics, particularly Mexicans, have not been exposed to wine in their home country, so there isn’t a wine drinking culture or tradition," Ahuile added. "However, we expect this to change in the coming years as it is already on the rise. Between 2005 and 2010, the number of glasses of wine consumed by Hispanics per month increased by nearly 50%. Many of these Hispanic wine consumers are second or third generation and their level of acculturation is impacting their wine consumption habits."

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SoftSheen-Carson introduces new Dark and Lovely 6 Week Anti-Reversion cream serum

BY Antoinette Alexander

NEW YORK — Ethnic hair care brand SoftSheen-Carson has introduced its next major breakthrough in styling — the Dark and Lovely 6 Week Anti-Reversion cream serum.

According to SoftSheen-Carson, this marks the first styling product formulated to address the needs of relaxer consumers who desire to maintain the straight, smooth and silky look of just relaxed hair in between relaxing.

The New Dark and Lovely 6 Week Anti-Reversion cream serum features an exclusive humidity block technology, an amino complex that wraps each strand to seal in straightness and block out moisture. The 6 Week Anti-Reversion cream serum smoothes new growth, reduces use of daily heat, controls frizz and locks in shine. It is gentle and safe to use on color-treated hair.

How to use:

  1. Apply a quarter-size amount of product to freshly shampooed and conditioned hair;
  2. Blow dry after product application; then
  3. Flat iron and style as usual.

Use New Dark and Lovely 6 Week Anti-Reversion cream serum each time hair is shampooed and conditioned to keep hair smooth and straight in between relaxing.

The product is available in stores beginning in July and has a suggested retail price of $8.99.

Dark and Lovely also will introduce promotions in television, print and digital to support the 6 Week Anti-Reversion cream serum. Using the first virtual makeover tool, Modiface, consumers will have an opportunity to take the “Stay Smooth Challenge,” a call to action to encourage trial and review. Dark and Lovely also will participate in sampling opportunities throughout the year to promote the 6 Week Anti-Reversion cream serum among core consumers.

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