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Teva to acquire MicroDose for up to $165 million

BY Alaric DeArment

JERUSALEM — Teva Pharmaceutical Industries will spend up to $165 million to buy a company developing a drug to prevent viral respiratory infections.

Teva said it would acquire MicroDose Therapeutx for $40 million, plus up to $125 million in milestone payments and sales milestones and royalties from its lead product, MDT-637, an inhaled treatment for respiratory syncytial virus, or RSV.

"I am thrilled tha tTeva can now count the exciting MicroDose products and technologies amongst our growing respiratory portfolio," Teva chief scientific officer and president for global research and development Michael Hayden said. "The MicroDose platform is both simple and attractive, and their addition will help us to address the unmet needs of the youngest and oldest patients, who have a requirement for a better way of taking the medicines they rely upon."

 

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Better Oats expands Oat Revolution line

BY Jason Owen

MINNEAPOLIS — Better Oats announced today the addition of three new steel-cut instant oatmeal varieties to the brand’s Oat Revolution line. The new oatmeal is one of the fastest cooking steel-cut oats products on the market, allowing consumers to enjoy all the taste, flavor and health attributes of steel cut oats in just two and a half minutes cook time.

Available in three varieties, the new Oat Revolution steel-cut oats have flaxseed and carry the 100% Whole Grain stamp from the Whole Grains Council. They’re also a good source of fiber and ALA omega-3, and are considered heart healthy.

"This innovative new oatmeal is great for busy people who want the taste and texture of slow-cook steel-cut oatmeal, as well as the speed of cooking by microwave,” said Linda Fisher, director of corporate communications for MOM Brands, the parent company of Better Oats. “What makes this oatmeal even more convenient is the built-in measuring cup pouch — just another way we’re finding better ways to make a better breakfast.”

The new varieties of Oat Revolution steel-cut oatmeal are currently available at more than 1,000 Kroger and Safeway stores, including Dominick’s, Randalls, Dillon’s and Fred Meyer. The steel cut oats also will be hitting shelves at other retailers nationwide over the next several months. Check the MOM Brands online store locator to find a retailer near you. Varieties include:

  • Oat Revolution Steel Cut Maple & Brown Sugar;
  • Oat Revolution Steel Cut Classic; and
  • Oat Revolution Steel Cut Apples & Cinnamon.

The Better Oats instant oatmeal brand was introduced in 2010 as part of MOM Brands’ growing brand portfolio. All 12 of the company’s brands are available in major supermarkets, specialty grocers and superstores nationwide.


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Mylan hires NFL player, TV personality to promote EpiPen

BY Alaric DeArment

BASKING RIDGE, N.J. — A division of Mylan is hiring NFL player Adrian Peterson and celebrity nanny Jo Frost to promote an emergency treatment for severe allergic reactions.

Mylan Specialty announced that it had hired the two — who both have potentially life-threatening allergies — to raise awareness of the problem. Mylan Specialty is launching a multichannel marketing campaign for the EpiPen (epinephrine) auto-injector to mark the 25th anniversary of its approval by the Food and Drug Administration.

"Life-threatening allergic reactions are unpredictable, and symptoms can progress rapidly from mild to severe, which is why immediate access to epinephrine, the only first-line treatment for anaphylaxis, is critical," Tennessee College of Medicine professor Phil Lieberman said, using the medical term for severe allergic reactions. "I’ve seen many patients underestimate their risk of anaphylaxis and overestimate their preparedness. People with severe allergies should have an anaphylaxis action plan in place, which includes avoiding known allergens, recognizing symptoms, having access to two epinephrine auto-injectors at all times and seeking immediate emergency medicare care should anaphylaxis occur."

 

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