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Tetley Tea gets new look

BY Allison Cerra

MONTVALE, N.J. Tetley Tea’s packaging now features new warm and inviting graphics associated with an enjoyable tea experience.

The new packaging can be found on retail shelves this month. The packaging update coincides with promotions and social media executions that support the brand’s campaign to encourage consumers to rethink tea.

"Our new graphics do more than create a better shelf presence. The new design leverages our brand strength with consumers on a worldwide basis, while continuing the strong positive emotions people have for Tetley Tea on a local level," said Deborah Glasser, marketing director for Tata Global Beverages, owner of Tetley Tea. "We did retain our signature Tetley blue — and, of course, our distinctively delicious flavor."

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FDA issues warning letters for two green tea drinks

BY Allison Cerra

SILVER SPRING, Md. The Food and Drug Administration recently issued two warning letters to the Dr Pepper Snapple Group and Unilever for their respective green tea beverages, stating that the companies’ nutritional claims are not in compliance with FDA regulations.

The FDA sent a warning letter on Aug. 30 to DPS regarding the sparkling green tea ginger ale product from its Canada Dry brand. The regulatory agency said that the beverage maker’s product label "bears a nutrient content claim that is not authorized by regulation," using such beverage content claims as antioxidants, enhanced with vitamin C and fortified with nutrients. The FDA said in its letter, "[the agency] does not consider it appropriate to fortify snack foods, such as carbonated beverages."

A similar warning letter was issued on Aug. 23 to Unilever, which stated that Unilever’s Lipton green tea labeling on the brand’s website contained therapeutic claims. Lipton’s website claimed that green tea was cited as a reducer of cholesterol levels in people with coronary disease in four recent studies, which the FDA said implied that "the product is a drug because it is intended for use in the cure, mitigation, treatment or prevention of disease."

 

The FDA requested executives from both companies to respond to the citations within 15 days and to outline their plans for addressing the problems.

 

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Scharffen Berger Chocolate Maker introduces Ben Tre chocolate bar

BY Allison Cerra

HERSHEY, Pa. Scharffen Berger Chocolate Maker has released a limited edition chocolate bar that has hints of both spices and fruit.

The new Ben Tre chocolate bar is made with cacao beans from the Ben Tre province of Vietnam, the company said. Beginning this month, the Scharffen Berger Ben Tre chocolate bar will be available on the chocolate maker’s website and select retail locations nationwide.

"What makes the Scharffen Berger Ben Tre bar incredibly special is the attention to quality and care given throughout the entire bean-to-bar process," said Ray Major, lead expert on cacao sourcing for Scharffen Berger Chocolate Maker. "Plantations are small in Vietnam, and the farmers are meticulous cultivators, treating their properties more like gardens rather than farms."

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