BEAUTY CARE

Tennis pro Serena Williams launches Active Lifestyle Skincare Destinations with CVS/pharmacy

BY Antoinette Alexander

NEW YORK CVS/pharmacy is introducing — through a partnership with Mission Skincare, which was co-founded by tennis star Serena Williams — the new Active Lifestyle Skincare Destinations in its beauty departments nationwide.

The Active Lifestyle Skincare Destinations will be stocked with lip, face, body and sun care products for those consumers who live active and healthy lifestyles.

“Our customers are smart, savvy and constantly on the go. Whether they’re out for a run, chasing their kids around the house or cheering from the sidelines, they’re in motion,” stated Mike Bloom, SVP merchandising for CVS/pharmacy. “And with healthy living comes the need for skin care that meets your active needs. That’s where Mission Skincare steps in with products developed and tested by the world’s greatest athletes for use by everyday people on the go.”

To celebrate the partnership, Mission is launching six new products: revitalizing lip therapy gel in peppermint, mega balm antioxidant lip refreshers in blueberry-pomegranate and acai-lemonade, replenishing hand and body moisturizer, and rejuvenating face moisturizer. The skin care and lip care products will be available exclusively in the Active Lifestyle Skincare Destinations at CVS/pharmacy in November.

Mission Skincare was founded in 2008 by a group of top athletes, including Williams and professional soccer player Mia Hamm.

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Neutrogena goes online for holiday shopping

BY Allison Cerra

LOS ANGELES Neutrogena has launched a Web site just in time for the holidays.

Neutrogena Holiday, an online destination where consumers can shop this season’s best beauty buys for family and friends, offers a range of the brand’s best-selling and favorite cleansing, acne, anti-aging and body care products.

Neutrogena encourages giving the gift of beauty with seasonal offers, including free shipping on orders over $25, 25% off a purchase of three or more products and free samples with every purchase.

To shop Neutrogena favorites any time of day, visit the site: http://holiday.neutrogena.com.

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Merlot Skin Care gets a new look

BY Antoinette Alexander

EL PASO, Texas Merlot Skin Care has given its signature grape seed-based line a makeover.

“We’re very pleased to be giving a sleek redesign to many of the Merlot products,” stated Michele Beckley, VP Merlot Skin Care. “Merlot is a brand that’s all about the grape seed, and we wanted a look that would help capture that.”

The new 6-oz. tube of hand cream plus sanitizer features a bold decorative grape image on the backdrop of a clean and elegant purple vignette. In total, eight of the brand’s products will be getting a makeover. The products retail for between $10 and $20.

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