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Tennessee Pride’s turkey sausage biscuits make retail debut

BY Allison Cerra

MADISON, Tenn. Tennessee Pride has created a new snack-size breakfast sandwich.

 

The new turkey sausage biscuits offering is part of Tennessee Pride’s expansion of its breakfast sandwich business.

 

According to Larry Odom, the president and CEO of Tennessee Pride, "We listen to our customers to keep our product offerings in tune with their changing needs. The new turkey sausage biscuits are a perfect solution for families seeking a new breakfast option. They have 60% less fat than our regular Sausage Biscuits, contain no MSG and have only 100 calories per sandwich."

The new product is being offered to all Tennessee Pride retail customers and is available in various grocery stores.

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Whoa, baby! Bazooka expands one brand’s line

BY Allison Cerra

NEW YORK Confectioner Bazooka announced it is extending its Baby Bottle Pop line to include rattle-shaped lollipops.

Debuting in Berry Blast and strawberry flavors, Baby Bottle Pop Rattlerz rattle just like the infant toy and makes noise when shaken.

“The rattle-like, whimsical shape and sound of Rattlerz encourages consumers to let loose and have fun, which is what the Baby Bottle Pop brand is all about,” said John Budd, VP marketing at Bazooka.

Bazooka is a division of The Topps Co.

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P&G’s ‘Have You Tried This Yet?’ campaign comes to life

BY Allison Cerra

CINCINNATI Procter & Gamble is showcasing products that meet consumers’ everyday needs with its newest initiative.

With more consumers concerned over the cost of household products, P&G created the "Have You Tried This Yet?" campaign, which will reach consumers nationwide with handouts, product samples and even a P&G BrandSaver coupon booklet. Such P&G brands as Bounty and Olay will be featured in the campaign.

"At P&G, we are committed to responding to our consumers’ needs and providing straightforward solutions for everyday issues," said Nataraj Iyer, associate marketing director at P&G U.S. operations. Fifty-one percent of women said they feel overwhelmed when shopping for family essentials. "’The Have You Tried This Yet?’ initiative offers many of P&G’s most innovative products, which can help moms conveniently meet their daily needs, as well as those of their families," Iyer said. 

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