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Tennessee Pride’s turkey sausage biscuits make retail debut

BY Allison Cerra

MADISON, Tenn. Tennessee Pride has created a new snack-size breakfast sandwich.

 

The new turkey sausage biscuits offering is part of Tennessee Pride’s expansion of its breakfast sandwich business.

 

According to Larry Odom, the president and CEO of Tennessee Pride, "We listen to our customers to keep our product offerings in tune with their changing needs. The new turkey sausage biscuits are a perfect solution for families seeking a new breakfast option. They have 60% less fat than our regular Sausage Biscuits, contain no MSG and have only 100 calories per sandwich."

The new product is being offered to all Tennessee Pride retail customers and is available in various grocery stores.

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P&G’s ‘Have You Tried This Yet?’ campaign comes to life

BY Allison Cerra

CINCINNATI Procter & Gamble is showcasing products that meet consumers’ everyday needs with its newest initiative.

With more consumers concerned over the cost of household products, P&G created the "Have You Tried This Yet?" campaign, which will reach consumers nationwide with handouts, product samples and even a P&G BrandSaver coupon booklet. Such P&G brands as Bounty and Olay will be featured in the campaign.

"At P&G, we are committed to responding to our consumers’ needs and providing straightforward solutions for everyday issues," said Nataraj Iyer, associate marketing director at P&G U.S. operations. Fifty-one percent of women said they feel overwhelmed when shopping for family essentials. "’The Have You Tried This Yet?’ initiative offers many of P&G’s most innovative products, which can help moms conveniently meet their daily needs, as well as those of their families," Iyer said. 

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Dr Pepper Snapple Group moves to head of class

BY Allison Cerra

PLANO, Texas Dr Pepper Snapple Group has earned high marks among American consumers in a newly released customer satisfaction index.

According to the Michigan-based American Customer Satisfaction Index, out of 100 points, Dr Pepper Snapple Group scored an 85 — the highest among rival soft-drink makers. Dr Pepper Snapple Group also is the smallest soft-drink maker, and is in a position it has held or shared for the past five years.

PepsiCo’s satisfaction also fell, down 2% to 84, and now ties the unchanged score of Coca-Cola.

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