BEAUTY CARE

Temptu launches consumer makeup line

BY Antoinette Alexander

NEW YORK Professional makeup brand Temptu has announced the launch of the Temptu consumer makeup line, featuring the Temptu AIRbrush makeup system and AIR pods, exclusively at Sephora stores in Canada.

The move followed the fall 2009 rollout of the Temptu AIRbrush makeup system and AIR Pod makeup at Sephora stores in the United States. Temptu and Sephora partnered to create a Temptu-branded educational and experiential lab for the Sephora shopper in the Sephora Beauty Studio, with Sephora beauty experts offering AIRbrush product training and express services to consumers.

“We are thrilled to be the exclusive retail partner for Temptu, the unrivaled leader in professional airbrush makeup systems,” stated Margarita Arriagada, Sephora’s SVP merchandising, referring to the Canadian launch.

“Sephora is committed to bringing the most innovative technological advances in the beauty industry to our clients, and Temptu is a true makeup revolution. Through Temptu, our clients can experience unparalleled application technology with professional results from the comfort of their home,” Arriagada added. “With the arrival of the high-definition digital age, we are confident our clients will be as excited to join the Temptu airbrush revolution as we are.”

The Temptu AIRbrush makeup system, AIR pods and Retouch will be available online at Sephora.com and at all Sephora stores throughout Canada on Aug. 26. Product retail prices range from Canadian $42 to $265.

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Dr. Scholl’s gives women a shoe break with Fast Flats

BY Michael Johnsen

WHITEHOUSE STATION, N.J. Merck Consumer Care on Tuesday announced the launch of Dr. Scholl’s For Her Fast Flats, representing a practical solution for women who need a break from their uncomfortable shoes.

Fast Flats are compact and foldable shoes that fit discreetly in a purse and come with a wristlet for easy storage and portability. A recent survey conducted by Dr. Scholl’s For Her found that 70% of women admitted taking their shoes off after a night out because they were so uncomfortable. And 80% of women surveyed said that when their feet hurt, it affected their mood.

“While women love their stylish shoes, many feel they have to sacrifice comfort to wear them for an entire day or night,” stated Jay Morgan, VP research and development for Dr. Scholl’s. “We know that’s not the case, and we wanted to give women a great solution for their feet. Fast Flats are fashionable and affordable, enabling women to be prepared for the many scenarios they face throughout the day without having to worry about shoe discomfort.”

Fast Flats are available in women’s sizes 5-6, 7-8 and 9-10 at a suggested retail price of $9.99.

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Study: Demand for personal care ingredients on the rise

BY Antoinette Alexander

LITTLE FALLS, N.J. A stable consumption of personal care products, and increased consumer awareness of products with such skin protection benefits as anti-aging and sun care, is helping to fuel the demand for personal care ingredients in the United States, according to consulting and research firm Kline & Co.

The market posted 3% growth since 2005, and is forecasted to grow further at a CAGR of 2.2% through 2014, according to Kline’s recently released study, “Global Personal Care Ingredients 2010: Market Analysis and Opportunities.”

Conditioning polymers are the leading product category, followed by surfactants, which constitute a market share of about 32% and 23%, respectively, by volume. Alkyl polyglucosides, or so-called “green” surfactants that are plant-derived, exceeded the growth of traditional surfactants by more than 2% in 2009.

Spurred by growing consumer awareness, the natural personal care product market has persevered through the recession, registering an 8% sales gain in 2009 in the United States. Natural ingredients benefited from a strong demand for natural products, capturing a small but increasing growth in their sector.

Hair fixative polymers and conditioning polymers are the most consolidated categories, with the top three players constituting for more than 75% of the overall market. The top 10 players in the U.S. market accounted for about 65% of the total market across all product categories covered in the report.

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