Telebrands rolls out duster
FAIRFIELD, N.J. — Telebrands is bringing the popular Sticky Buddy roller product to retail in early May. The lint and dust remover has had strong direct-to- consumer sales. In its first two weeks on the JW Greensheet industry report of the top 75 traditional direct response spots, the product climbed to the No. 2 position — a rate that is “extremely rare,” according to Greensheet publisher John Kogler.
Sticky Buddy will retail for $10 — a price point that generates some of the best turns in the category, according to Telebrands president AJ Khubani.
Rechargeables power growth
Rechargeable batteries represent a growth area for retailers. A report from the Freedonia Group indicated that alkaline batteries remain the most prevalent type of primary battery, accounting for more than 70% of demand. Sales of other battery chemistries, most notably primary lithium, are expected to gain traction in the market through 2015.
As the population ages, sales of hearing-aid batteries and primary lithium batteries for implantable medical devices are expected to soar.
The article above is part of the DSN Category Review Series. For the complete Batteries Sell-Through Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — General Merchandise, 3/12/12
SUPPLIER NEWS — An iPhone and iPad waterproofing solution that offers antimicrobial product protection has hit the market. Seal Shields are form-fitting polyurethane covers that make iPhones and iPads 100% waterproof, washable and disinfectable, according to the product’s manufacturer. The product, which is completely invisible and preserves the original Apple design, contains an antimicrobial fungistatic agent that protects the product by inhibiting the growth of microbial bacteria, mold, mildew and fungi on the products’ surfaces. Seal Shields are priced from $19.99 and are available for iPhone4, iPhone4s and iPad2.
Arm & Hammer has introduced a new type of cat litter that’s aimed at busy cat owners who don’t have time to clean the litter box every day. New Ultra Last clumping cat litter contains Arm & Hammer baking-soda-coated granules and special odor neutralizers that continuously eliminate even the worst litter box odors, the company said. It also creates rock solid clumps that give way for easy removal of the source of odors, and the moisture-activated fresh scent deodorizes the litter after every use. The cat litter is available in 20-lb., 28-lb. and 40-lb. sizes for a SRP from $8.99 to $16.99.
Lemnis Lighting has debuted two lines that are part of the company’s Pharox LED replacement bulbs portfolio. The new products include Pharox BLU and Pharox XL. The Pharox BLU line includes 200-lumen and 350-lumen nondimmable bulbs. The XL line is aimed at home and commercial customers and includes LED bulbs that tout a three-year/35,000-hour warranty.