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Teeth-cleaning Zollipops now at H-E-B, Meijer

BY Gina Acosta

DETROIT, Mich. — An 11-year-old girl's invention — teeth cleaning lollipops — are rapidly expanding distribution across the country.

Zollipops contain erythiritol, xylitol and stevia, all of which are sugar alternatives.

With changes to nutrition labeling requiring disclosure of added sugars in 2018, and only 50g RDI of sugars, the company says Zollipops offer retailers a way to win at shelf and front end, as consumers are made more aware of sugar content, and seek healthier candy eating habits.

"I got the idea when I went to the bank one day with my dad," said Zollipops creator Alina Morse. "The teller asked me if I wanted a sucker. My dad always told me that I should not eat candy, because sugar is terrible for your teeth. So on the car ride home I asked my dad if we could make a healthy sucker that was good for your teeth. I kept asking him, and finally we made the first batch. "

Zollipops are now selling in Costco, Amazon, Meijer, H-E-B, Army & Air Force Exchange, Toys"R"Us, Whole Foods Markets, member pharmacies of the National Community Pharmacists Association and at dentists' offices. 

 

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Krusteaz brings new look into the baking aisle

BY Gina Acosta

SEATTLE — Krusteaz is setting itself apart from competitors in the baking aisle by introducing a new package design that aims to better connect emotionally with consumers.

As the largest brand at Continental Mills Inc., Krusteaz says the new packaging also aims to articulate a new brand platform reflective of current trends, to increase its relevancy among a wider audience and to strengthen its challenger-brand status.

“When shopping the grocery aisle, a consumer typically has three seconds to understand what a brand is trying to communicate. This message is usually conveyed through just three or four visual elements,” said Tether’s Executive Creative Director Steve Barrett.

Recognizing that social platforms (such as Pinterest and Buzzfeed’s Tasty videos) and television shows (such as The Great British Bakeoff and Masterchef) are ushering in a return to baking as a fun and fulfilling pastime, Krusteaz says it initiated a rebrand to make its promise—its ability to increase human-connection, creative expression and feelings of childhood nostalgia—clearer to consumers.

Krusteaz's new look uses photography to evoke the warm feelings associated with eating baked goods is the first in a series of consumer touchpoints to propel the brand forward. Shelf-talkers will also accompany the new product release. 

Consumers can expect to see the new packaging in major grocery stores nationwide throughout fall 2016.

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Nutrition with a mission now available at Target

BY Gina Acosta

MISSION, Kan. — Next time consumers reach for a satisfying snack at the store, they will be able to choose a treat that fills their stomachs and their hearts.

This Bar Saves Lives is a non-GMO, gluten-free and fair trade gourmet snack bar now available at Target and other retailers nationwide.

Actor Ryan Devlin, co-founder and CEO of the snack bar company, created the company after traveling to Africa on a humanitarian trip and seeing the tragedy of severe malnutrition in children throughout the region.

This year, the company surpassed the 1 million mark and has now sent more than 1.2 million life-saving food packets to children in need — enough to help save more than 8,500 lives.

Flavors include Wild Blueberry Pistachio, Dark Chocolate Cherry & Sea Salt and Madagascar Vanilla Almond & Honey. The company also offers a line of nut-free kids bars called This Kid Saves Lives, which come in Wild Berry and Chocolate Chip flavors.

 

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