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Tecate, Tecate Light kick off national retail program to celebrate Hispanic football fans

BY Rebecca Haughey

NEW YORK — Tecate and Tecate Light on Wednesday announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

“Tecate and Tecate Light offer the increasing number of Hispanic men watching football a beer choice that celebrates their boldness and carácter, while providing them with exclusive offers designed to enhance their viewing parties or tailgating celebrations,” said Felix Palau, VP marketing for the Tecate equity. “Our thematic retail program falls in line with our successful sports marketing platform as well as our commitment to provide retailers with the relevant programs and tools they need to make adults feel closer to their favorite sports.”

As part of the 2013 program, Tecate will offer consumers a text-in sweepstakes where shoppers 21 and older can enter daily from Jan. 1 through Feb. 15 for the opportunity to win branded tailgating solutions. Prizes include Tecate football grills, Tecate rolling coolers, official Tecate tailgating chairs and for the first time ever, Chicas Tecate Football Bobble Head Dolls. Furthermore, instant rebate offers will help consumers save on the essentials for their football parties, including salty snacks and ice, with the purchase of Tecate products. All offers will be available in states where the law allows.

According to Mintel Sports Marketing, in 2011 more than 33 million Hispanics watched televised NFL games, and more than 10.4 million Hispanics watched the Super Bowl, specifically. Capitalizing on the growing market of Hispanics who are interested in football, the promotional materials designed for 2013’s national retail program are available in both English and Spanish, giving retailers the opportunity to showcase what is most relevant to their consumers.

The bilingual football-themed POS materials include price cards, tuck cards and cooler decals, prominently featuring brand ambassadors Chicas Tecate decked in Tecate-red or Tecate-blue outfits, as well as product shots of Tecate and Tecate Light bottles and cans. This year, the brand also will debut big towers that include images of a football player’s locker, and life-size photos of the Chicas Tecate.

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Crystal Farms products receive Weight Watchers endorsement

BY Jason Owen

MINNETOKA, Minn — AllWhites egg whites and Better’n Eggs egg substitute from Crystal Farms have been endorsed by Weight Watchers, the company announced. Both products received a 0 PointsPlus value per serving.

 

With Weight Watchers, every food has a PointsPlus value that takes into account the food’s protein, carbohydrates, fat and fiber. Based on Weight Watchers’ calculation, AllWhites and Better’n Eggs have 0 PointsPlus value per serving.

As the only egg white and egg substitute products endorsed by Weight Watchers, AllWhites and Better’n Eggs allow health-conscious consumers to eat nutritious, satisfying meals packed with taste but not PointsPlus value.

AllWhites is 100% liquid egg whites, and Better’n Eggs is an egg substitute fortified with vitamins, minerals and beta-carotene. With 5 g of lean protein and just 25 calories per serving, both products are fat-free, cholesterol-free and low-calorie alternatives to shell eggs.

For more information and recipes, visit Allwhites.com or Betterneggs.com.


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General Mills unveils high-fiber chocolate cereal

BY Alaric DeArment

MINNEAPOLIS — General Mills is introducing a new cereal that it said has more fiber than any chocolate cereal.

The company announced the introduction of Fiber One 80 Calories Chocolate Squares, which will hit the shelves later this month while hiring Lisa Lillien, a dietary expert and author of the book "Hungry Girl" to help market the cereal.

"One of the best weight-management tips I can give is this: Don’t skip breakfast," Lillien said. "It’s the most important meal of the day, and you don’t need to sacrifice your cravings to keep it diet-friendly."

 

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