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Tecate Michelada makes U.S. debut

BY Allison Cerra

NEW YORK — Heineken USA has launched its Tecate Michelada beverage in the United States.

Tecate Michelada follows the same traditional brewing process of Tecate to the master brewer’s exact specifications, the company said. The beer then is carefully blended with the taste of lime, spices and a hint of chili pepper to create a bold flavored beer mix with a deep golden color. Tecate Michelada can be enjoyed cold, straight from the can or poured over ice, into a traditional goblet-style glass with a salted rim.

"Beer mixes are growing in popularity among Mexican consumers in the U.S. and have shown sustainable growth over the past three years," Tecate VP marketing Felix Palau said. "This new product line is perfect for consumers that feel like having a beer that has a little something extra and is ready to be enjoyed on the spot."

Tecate Michelada will be available at retail throughout the western and central regions of the United States in 16-oz., single-serve cans for adults ages 21 years and older beginning this month.

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FDA approves new drug for rare leukemia

BY Alaric DeArment

SILVER SPRING, Md. — The Food and Drug Administration has approved a new drug for treating a rare blood and marrow cancer that affects older adults, the agency said Tuesday.

The FDA announced the approval of Pfizer’s Bosulif (bosutinib) for chronic myelogenous leukemia, or CML. According to the FDA, about 5,430 men and women will be diagnosed with CML this year.

The drug is designed for patients with chronic, accelerated or blast-phase Philadelphia chromosome-positive CML, who can’t tolerate other therapies or for whom those therapies don’t work.


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GE, Healthline release BodyMaps app

BY Alaric DeArment

NEW YORK — General Electric and Healthline have introduced a new application that lets users explore the inside of the body, the companies announced Tuesday.

BodyMaps, designed to work with the Apple iPad’s Retina display, features 3D, high-resolution images of more than 1,000 body parts, tissues, bones and organs and a searchable index.

It also includes 200 videos about different medical conditions, procedures and treatments and a mark-up tool that allows doctors and nurses to draw on the images and highlight information, according to the company. The app can be used with such social media services as Facebook, where users can share their markups and notes.


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