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Tea Forte introduces herbal retreat relaxation line

BY Allison Cerra

CONCORD, Mass. — A global luxury tea brand has launched a line of organic, culinary-inspired blends.

Tea Forte’s herbal retreat relaxation teas are caffeine-free beverages designed to relax the body and mind. In addition to being organic, the teas are packaged in recyclable, air-tight EnviroTins, with each tin containing eco-friendly, biodegradable, full-leaf sachets made of GMO-free corn silk.

The teas are available in mojito marmalade, apricot amaretto, blueberry merlot, kiwi lime ginger and cherry cosmo, and carry a suggested retail price of $8.95.

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Bolthouse Farms looks to increase snacking on baby carrots

BY Allison Cerra

BAKERSFIELD, Calif. — Bolthouse Farms is tackling junk food with a new campaign for its baby carrots.

In conjunction with the growers alliance A Bunch of Carrot Farmers, Bolthouse Farms kicked off its Eat ‘Em Like Junk Food campaign, which markets the wholesome snack by playfully mocking the marketing of junk food items.

The initial test effort of the campaign was kicked off last September in Syracuse, N.Y., and Cincinnati.

To further extend its campaign, Bolthouse Farms also utilized a football playoff promotion, the company said. As of mid-January, consumers will find football-branded 28.8-oz. bags of baby carrots in Walmart, Meijer, H-E-B, Price Chopper and OK Grocery stores across the country.

 

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PepsiCo appoints new head of Quaker unit

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo has named a new president for its Quaker Foods and Snacks business.

Jose Luis Prado assumed his role this month as the leader of the business unit, responsible for the continued growth of Quaker-branded products globally. He also leads PepsiCo’s global Baking Center of Excellence, which develops and supports baked projects companywide, PepsiCo said.

Prado joined PepsiCo in 1984 and most recently served as president of Gamesa-Quaker Mexico.

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