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TCCD International introduces Geodeo Natural Deodorant Plus

BY Antoinette Alexander

POMPANO BEACH, Fla. — TCCD International has announced the introduction of Geodeo Natural Deodorant Plus, which uses volcanic minerals and Icelandic algae to help fight impurities.

Geodeo has been specially formulated to be 97% natural, while also providing odor protection. Volcanic minerals and Icelandic algae work to help fight impurities. When applied to the underarm, these ingredients help to deeply purify pores from a multitude of environmental contaminants.

Unlike conventional deodorants and antiperspirants, Geodeo does not block pores and allows pores to excrete toxins naturally. The active enzymes in Geodeo help neutralize body odors instead of just masking them. The deodorant glides on clear to provide 24 hours of protection without the use of aluminum, parabens and silicone.

New packaging is a part of the Geodeo rollout. A majority of the product’s ingredients are natural and sustainable. Using imagery of waves and leaves, the labels evoke the sense that this deodorant comes from nature. Colors of pink, green and blue are used for an eye-grabbing effect, as well as to color-code the scents — pink for Island, green for unscented and blue for Ocean. A bold brown cap and bottle helps make the package stand out from other natural beauty products for easy brand recognition.

Geodeo retails for $5.99 and is available at Duane Reade, all Florida Whole Food Markets and online. It also is available at Walmart Canada stores.

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ShopRite offering free prenatal vitamins

BY Antoinette Alexander

KEASBEY, N.J. — Grocery chain ShopRite is offering free prenatal vitamins to further help shoppers live healthier lives and prepare for a healthy baby.

ShopRite customers can receive a free 30-day supply of Prenatal Plus or Prenatal Plus FE vitamins with a valid prescription. ShopRite also offers free 30-day supplies of select generic diabetes drugs and free 14-day supplies of select generic antibiotics. Other generic prescriptions start as low as $3.99 for a 30-day supply.

There are no membership fees or insurance required to benefit from these savings.

ShopRite customers also can take advantage of the pharmacy’s staff of pharmacists, who are readily available to answer any questions. Furthermore, select ShopRite stores also feature in-store dietitians, who can help expecting mothers plan a healthy diet when eating for two. ShopRite’s retail dietitians offer their services to all customers free of charge.

In related news, ShopRite also offers free children’s prescription multivitamins, available in tablets or drops.

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P&G Beauty names 2011 All-Around World Champion Jordyn Wieber as ambassador

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has announced that Jordyn Wieber, reigning All-Around World Champion, will serve as an ambassador for P&G Beauty brands, including CoverGirl, Head & Shoulders, Olay and Venus.

Wieber will join fellow teammate Alicia Sacramone as P&G Beauty ambassador, expanding on her existing partnership with P&G and the company’s sponsorship of Team USA during the London 2012 Olympic Games.

As part of Wieber’s ambassador role, she will support P&G Beauty’s recent pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund, created to support youth sports programs across the country. In addition to Wieber’s partnership with P&G Beauty, she will continue to support P&G’s “Thank you, Mom” campaign.

"We are thrilled to align with such a young, talented athlete who continues to inspire her peers to achieve their personal best,” stated Gina Drosos, group president of P&G Beauty. “Hearing that Jordyn relies on her favorite P&G Beauty brands like CoverGirl and Olay for all of her big moments, whether it is a competition or prom, is a true testament of our commitment to help women face the world with confidence. We’re proud to support her as she continues her Olympic Games journey.”

Wieber set her goal to become an Olympic Games athlete at the age of 10 years old when she earned the title of elite gymnast, only four years after she started competing. Now 16 years old and a member of the U.S. Women’s Senior National Team, she already has won her third American Cup all-around championship, two all-around titles at the Visa National Championships and the all-around title at the World Championships.

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