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TCC enters global licensing deal with Rovio for Angry Birds franchise

BY Allison Cerra

WESTPORT, Conn. — TCC has been granted a global license for retail loyalty promotions to Rovio’s Angry Birds franchise, TCC recently announced.

The multi-year agreement provides TCC with worldwide rights to the Angry Birds franchise in a wide range of distribution channels, including supermarkets and hypermarkets, drug stores, health and beauty chains, newspaper and newspaper kiosks, fuel chains and convenience stores.

The deal was brokered by TCC USA’s VP marketing and licensing Nicole Piper.

"We are thrilled to be partnering with Rovio on Angry Birds, a franchise that has rapidly achieved global penetration with broad demographic appeal that is perfectly suited to TCC’s whole-store approach to loyalty programs," Piper said. "We look forward to tapping into that special appeal with fun, interactive programs that project the same unique and witty humor which spawned Angry Birds’ meteoric growth to become one of the world’s hottest entertainment and media brands."

TCC specializes in the design of retail marketing programs that increase sales by changing shopper behavior. For more information, visit Tccglobal.com.

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Online retail sales continue positive trend

BY Marianne Wilson

RESTON, Va. — Online U.S. retail spending in second quarter 2011 reached $37.5 billion for the quarter, up 14% versus a year ago, ComScore reported Monday. This growth rate represented the seventh consecutive quarter of positive year-over-year growth and third consecutive quarter of double-digit growth rates.

"The second quarter of 2011 saw a continuation of this year’s solid double-digit growth trends in online spending, well ahead of the rate of growth in consumers’ overall spending," ComScore chairman Gian Fulgoni said. "It’s clear that consumers are continuing to shift to the online channel, with almost $1-in-every-$10 of discretionary spending now occurring online. E-commerce’s benefits of convenience and lower prices continue to be the drivers of the shift."

According to ComScore:

  • The top-performing online product categories were consumer electronics (excluding PC peripherals), computer hardware, computer software and event tickets. Each category grew at least 15% versus the year-ago period;

  • The top 25 online retailers accounted for 66.4% of dollars spent online, down from 67.7% a year ago and down from a peak of 69.9% in third quarter 2010, as small and mid-sized retailers continued to regain lost market share; and

  • The 14% growth in the quarter primarily was a function of an increase in the number of buyers (up 16%), with 70% of all Internet users making at least one online purchase in the quarter.

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Report: Pfizer, AstraZeneca file patent suits against Hetero

BY Allison Cerra

NEW YORK — Hetero is at the center of two patent litigation suits for attempting to market generic versions of Viagra and Nexium, according to published reports.

Pfizer filed a suit against the generic drug maker last month in the U.S. District Court for the Southern District Court of New York, pertaining to Hetero’s abbreviated new drug application for a generic version of popular erectile dysfunction treatment Viagra. Meanwhile, AstraZeneca filed a lawsuit in the U.S. District Court for the District of New Jersey against Hetero last week, pertaining to its blockbuster drug Nexium, designed to treat symptoms of acid reflux disease.

Patents for Viagra and Nexium disclosed in the suits will expire in 2019 and 2015, respectively.

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