Taylor Swift becomes new face of CoverGirl
HUNT VALLEY, Md. CoverGirl has announced that singer-songwriter Taylor Swift is its newest CoverGirl, representing a new line of products for the brand. The ads are scheduled to debut in January 2011.
“With her fresh beauty and authentic style, Taylor is a wonderful addition to the CoverGirl family,” stated Vince Hudson, GM of CoverGirl Cosmetics. “Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty.”
Since its introduction in 1961, the list of famous CoverGirls has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. Its current roster of CoverGirls includes Queen Latifah, Ellen DeGeneres, Rihanna and Drew Barrymore.
Henkel to kick off campaign underscoring youth fitness
SCOTTSDALE, Ariz. The maker of such brands as Dial and Purex is looking to help kids get in shape for the 2010 back-to-school season.
Henkel’s 2010 Henkel Helps campaign –Henkel Helps Get Kids Fit — will encourage parents, educators, students and community members to visit http://www.HenkelHelps.com to nominate their local school by answering a fundamental question with inspirational answers: “What Would Your School Do with $25,000 to Improve Youth Fitness?”
Henkel Helps Get Kids Fit will reward one deserving school with $25,000 to be used towards providing enhanced health and fitness relating to education, equipment, technology, resources and services for the well being of students. The individual who nominates the winning school will receive a one-year supply of product from Henkel. In addition to the $25,000 school contest, Henkel Helps Get Kids Fit also will launch a sweepstakes to win $5,000 in fitness cash.
The program will be supported by a comprehensive integrated-marketing campaign, including in-store signage and displays at key retailers nationwide, a national FSI drop timed to the campaign launch in August, an extensive online presence at HenkelHelps.com, through online advertising and via public relations and social media initiatives.
“In the last three years, Henkel Helps has worked to make people’s lives easier, better and more beautiful,” said Natalie Violi, corporate communications director at Henkel. “Our 2010 campaign, Henkel Helps Get Kids Fit, hopes to inspire communities around their schools’ fitness programs and make a meaningful difference in the lives of kids, families and communities nationwide.”
Revlon posts Q1 decline
NEW YORK Revlon reported a sharp decline in its first-quarter net income, the company noted Thursday.
Net income in the first quarter 2010 was $2.2 million, or 4 cents per diluted share, compared with net income of $12.7 million, or 25 cents per diluted share, in the same period last year.
Meanwhile, net sales increased $2.2 million to $305.5 million, but excluding the favorable impact of foreign currency fluctuations of $9 million, net sales decreased by 2.2%. The company said the decline was driven primarily by lower net sales of Almay color cosmetics and Revlon beauty tools, due to the cycling of the 2009 launches of Almay Pure Blends and Revlon Pedi-Expert, respectively, partially offset by higher net sales of Revlon ColorSilk hair color and Revlon color cosmetics.
Revlon president and CEO Alan Ennis, said, “We continued to execute our business strategy and delivered improved profitability and cash flow in the first quarter of 2010. We remain focused on building our strong brands by launching and appropriately supporting innovative new products, such as Revlon PhotoReady makeup and Revlon ColorBurst lipstick. Also, we improved our capital structure by refinancing our term loan and revolving credit facilities.”