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Tava offers sparkling beverage with fruit flavors, vitamins, no calories

BY Jim Wright

PURCHASE, N.Y. Tava, the zero-calorie sparkling beverage inspired by distinctive fruit flavors is hitting stores this month, enhanced with vitamins E, B6, niacin and chromium, while free of calories and caffeine

“There has never been a beverage before quite like Tava,” said Frank Cooper, vice president of flavored carbonated soft drinks, Pepsi-Cola North America. “Tava allows consumers to say YES to a flavorful, vitamin enhanced beverage while they say NO to calories and caffeine. The discerning consumer no longer needs to compromise.”

Targeting “primetimers”—men and women between the ages of 35 and 49—Tava offers taste that does not overwhelm the palate. It is available in Mediterranean Fiesta, a black cherry citrus; Tahitian Tamure, a tropical berry blend; and Brazilian Samba, which mixes passionfruit, pineapple and lime.

Those flavors take their inspiration from the most intriguing fruits the world has to offer.

Tava is rolling out nationally in February in 16.9-oz. PET bottles (suggested retail price: $1.49) and sleek 12-oz. can 4-packs (suggested retail price: $2.99).

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Palmer unveils early treats for 2008 holiday season

BY Diana Alickaj

WEST READING, Pa. R.M. Palmer Co., a leader in chocolate novelties, has unveiled a very early Christmas present to the public. For the 2008 holiday season, Palmer has produced 13 new items to sell.

Each item features colorful names alluding to all things Christmas, and also most notably has given in to the NASCAR craze with two new chocolate items. One is called NASCAR Blinkin’ Drinkin’ Cup, which includes peanut butter-filled foiled cars in a plastic cup. Each cup has the number of the most popular drivers’ cars, and each blinks with the color of the car when it was lifted. Another NASCAR chocolate is the NASCAR Stainless Travel Mug. This chocolate candy includes foiled cars filled with peanut butter that are packed into a stainless mug. The drivers that they feature are #20-Tony Stewart, #24-Jeff Gordon and #88- Dale Earnhardt, Jr.

Other chocolates that consumers will be able to indulge in are: White Hollow “Flakey”, North Pole Pals, Double Crisp Praying Hands Card, Sno-fun mesh bag. Double Crisp Candy Bar, Double Crisp Widdy Waddles, Peppermint Patties, Mini-crisp Kringles, Holly & Berries, Holiday Wishes and the classic peppermint candy cane with a chocolate twist.

Consumers can find more information on these new creations at www.rmpalmer.com.

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Healthy cereals boost sales for General Mills

BY Diana Alickaj

WASHINGTON General Mills has gone through long obstacles to achieve its success in tapping into the healthy food market, and using incentives toward is employees in order to do so. Since then, General Mills made a reported $12.4 billion in sales due to its new standard for its products.

General Mills is now known for having cereal brands that are made from whole grains, are high in fiber and contain vitamins and minerals. According to published reports, they raised their profit for the year due to its increase in health standards for its products. Although, to achieve success, the company had to involve itself in a gradual change that increased health ingredients in many of their products.

The move to begin incorporating healthful ingredients as a factor in the production process is due to reports that consumers were more likely to purchase foods with the Food and Drug Administration’s seal of approval. In order to meet goals, which started off as having only 20 percent of its products that met nutritional standards, General Mills decided to link employee bonuses to meeting the health targets it requires.

According to published reports, many other companies are following along with the health trends, due mostly to pressure from regulator and consumer advocates. Such companies as Kellogg Co. and Kraft Foods removed trans fats from the majority of their products, and Campbell soup sold the Godiva chocolate business in order to focus more on their low-sodium soups and new versions of V-8 juice.

With a combination of the importance of health in the new age and incentives given to company members to reach health targets, General Mills has 34 percent of its products meeting the new health standards. According to published reports, not only has it reformulated 200 products, but it has also introduced 100 new ones.

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