HEALTH

Taro gets nod to market generic Zyrtec for kids

BY Alaric DeArment

HAWTHORNE, N.Y. — The Food and Drug Administration has approved a generic over-the-counter treatment for allergies made by Taro Pharmaceutical Industries.

Taro announced Monday the approval of cetirizine hydrochloride oral solution.

The drug, a generic version of Johnson & Johnson’s children’s Zyrtec, is used to relieve symptoms of indoor and outdoor allergies and is available in a sugar-free bubblegum flavor.

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HEALTH

Halls gets the operatic treatment

BY Michael Johnsen

CAMBRIDGE, Mass. — Kraft Foods on Friday presented a team of professional opera singers who performed impromptu operatic renditions of irritations submitted by audience members via Facebook and Twitter.

Titled "The Operahhh of Irritations," the marketing event supported the Halls brand’s spring allergy campaign and the brand’s commitment to soothing irritations by giving the audience a chance to vent about whatever irritates them — and have that irritation sung away by professional opera singers.

"Halls is committed to soothing irritations — including coughs and sore throats associated with spring allergies," stated Lori Mazuro, senior associate brand manager for Halls. "But if there’s one group who knows a thing or two about keeping throats in top condition, it’s professional opera singers. So we’re putting their tremendous throat power to work, helping soothe all kinds of irritations."

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BSN extends endorsement deal with Jennifer Nicole Lee

BY Michael Johnsen

BOCA RATON, Fla. — BSN Supplement on Friday announced the company has extended its endorsement deal and contract with fitness model Jennifer Nicole Lee through June 2013.

“BSN is proud to have Jennifer Nicole Lee on [its] roster of iconic living fitness legends, and is looking forward to two more years of having Jennifer Nicole Lee promote and endorse [its] amazing line of top-notch supplements,” the company stated.

Other names on the BSN roster include eight-time Mr. Olympia Ronnie Coleman, current UFC Heavyweight Champion Cain Velasquez and online reality star Scott Herman.

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