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Target.com to offer the new Spa Sonic at-home spa set

BY Antoinette Alexander

NEW YORK — Launching online at Target.com on Aug. 1 is the new Spa Sonic Skin Care System face and body polisher.

The seven-piece, at-home spa set works to deeply cleanse the entire face and body. Its dermal penetrating action is designed to promote rapid absorption of skin care products and leaves skin toned and smooth.


Spa Sonic Skin Care System face and body polisher is a waterproof device, priced at $65, and can be used in the shower, bath or sink. It operates with four attachments (all included) — a small brush for the face, a large brush for the body, pumice for rough areas and a facial sponge for microdermabrasion and reduction of fine lines.

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Save-A-Lot hits the road to promote grocer as a value destination

BY Michael Johnsen

ST. LOUIS — Save-A-Lot, the hard-discount, limited-assortment grocery chain owned by Supervalu, on Tuesday dispatched two "brand ambassadors" on the Save-A-Lot Fuel Your Family Road Trip. The "Road Scholars" will make pitstops at Save-A-Lot locations in 10 cities between Aug. 7 and Aug. 28 to help raise awareness that Save-A-Lot can be the go-to source for affordable, high-quality food.

“Road trips are a tradition for many families in the United States, and with the high cost of gas a concern for many consumers, we want to show how Save-A-Lot can help ‘fuel your family’ with fresh, quality food and simple meal ideas at savings of up to 40%, compared with traditional grocery stores,” stated Mark Kotcher, Save-A-Lot director of brand marketing and design. “And, with the start of the school year approaching, we also can help families fuel their kids for success in school with affordable options for breakfast and the school lunch box.”

The Save-A-Lot Fuel Your Family Road Scholars are Abby Tinberg and Bob Ringer, who will drive nearly 4,000 miles in August traveling to key Save-A-Lot markets in a 2011 Subaru Forester. Along the way, the Road Scholars will attend community events, visit Save-A-Lot stores, conduct random acts of kindness and share tips for easy road trip snacks, as well as affordable breakfast and lunch ideas. Tinberg and Ringer will share stories, photos and videos of their adventure along the way at Facebook.com/SaveALot.

The Road Scholars also will be making donations totaling $25,000 on behalf of the company to local Feeding America affiliates in road trip markets, helping these organizations with their hunger-relief efforts in their communities.

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Kmart targets Hispanic moms with online ‘telenovela’ series

BY Alaric DeArment

HOFFMAN ESTATES, Ill. — A new video series by Kmart seeks to reach out to Hispanic moms.

The mass merchandise chain announced Wednesday the launch of "Madres y Comadres," a series of eight Spanish-language videos on YouTube about two Hispanic mothers who work to remain true to their identity while living in the United States. The series is designed as a mock "telenovela" that uses humor and emotion to tap into the challenges that Hispanic women and their families face.

"Kmart is a heritage brand with a rich history in America," Kmart chief marketing officer Mark Snyder said. "We’re passionate about the diversity of our customer base and excited about the opportunity to speak directly with our Hispanic customers while celebrating their culture and traditions. The first episode of ‘Madres y Comadres’ launched this month, just in time for back-to-school, and aligns with the recently launched Latina Smart Facebook page, allowing Kmart to develop a deeper relationship with Hispanic women who are both tech savvy, yet underserved from a content perspective."

The launch of the series comes soon after the launch by parent company Sears Holdings of SearsLatino, a social networking initiative that includes pages on Facebook and Twitter and targets customers in the United States as well as in Latin America.

The YouTube page for "Madres y Comadres" is available at YouTube.com/MadresyComadres.

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