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Target, Walgreens sport top retail apps for Apple’s new iPhone 5

BY Michael Johnsen

SAN FRANCISCO — As consumers anxiously await the debut of Apple’s iPhone 5, two retailer applications — both of which were updated Wednesday — rank among the top 20 free "best-seller" apps as ranked by Apple.

Target ranks No. 8 overall and Walgreens No. 10. as of early morning Thursday. 

Target version 5.5.1 now allows users to receive coupons directly in the app and scan them in the store and is compatible with Apple’s latest iPhone operating system iOS 6. And now search results on the Target app can be filtered by price, in-store or online availability and color. 

Walgreens version 3.2.1 brings to life the company’s just-introduced loyalty card program Balance Rewards with the new update. 

Top reviews for the Target app: 

  • "Even target has an app now. so cool … I love going shopping there. Nice app;"

  • "Love the new coupon and passbook feature;" and

  • "Cool"

Top reviews for the Walgreens app: 

  • "Love the app glad my [insurance] went back to [you] guys;"

  • "App is great!!!;" and

  • "Great job Walgreens :)"

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iAXESS says:
Jan-19-2013 07:04 am

lol I love this new iPhone 5. I wonder when the iPhone 5S will be available and what will be the new features

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P&G punches up Prilosec OTC offering with wildberry flavoring

BY Michael Johnsen

NEW YORK — Procter & Gamble this week will begin shipping a wildberry-flavored Prilosec OTC.

The proton-pump inhibitor will not come in a chewable form, however, and will feature the message "Swallow — Do Not Chew" prominently on its packaging.

"New Prilosec OTC Wildberry is the first innovation in the over the counter 24-hour frequent heartburn pill category in a decade," Prilosec OTC brand manager Phil McWaters said. "It offers frequent heartburn sufferers a new ‘sensory experience’ in their daily routine along with relief from frequent heartburn."

McNeil Consumer was the first to introduce flavored, nonchewable tablets in September 2003 with the launch of Tylenol Sinus Severe Congestion with Cool Burst and in April 2004 with adult extra-strength Tylenol Cool caplets, though neither SKU is on shelf today.

Meanwhile, Boehringer Ingelheim was the first to bring flavor to heartburn-busting tablets with Zantac 150 Cool Mint tablets in fall 2007.


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CalNaturale offers Svelte in smaller size

BY Allison Cerra

LATHROP, Calif. — CalNaturale announced a new size for its Svelte on-the-go protein shake.

The new 11.2-oz. size of the nondairy, gluten-free beverage initially is available in three flavors — chocolate, french vanilla and cappuccino — and mirrors its 15.9-oz. counterpart in design and availability in recyclable Tetra-Pak containers. The 11-oz. Svelte has 180 calories while still delivering 5 g of fiber, 11 g of protein from a fresh, organic soymilk base, and only 6g of sugar.

"While our consumers love the delicious taste and exceptional nutritional benefits of Svelte, a growing number of consumers were seeking organic alternatives as well as options that deliver fewer calories—which was the driving force in our decision to offer Svelte in this smaller size," CalNaturale founder and president Pat Mitchell said. "Health-minded individuals now have an opportunity to enjoy Svelte as a more convenient, reduced size that is also certified organic, perfect for in-between meals and while on the go."

Svelte is available at select natural food stores, grocers and drug stores nationwide. The new 11-oz. and the 15.9-oz. containers have suggested prices of $2.29 and $2.99, respectively.

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