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Target uses giant ‘dollhouse’ to showcase new home products collection

BY Alaric DeArment

NEW YORK — Grand Central Terminal in New York played host to a life-sized "dollhouse" this week as Target showcased its new collection of products, including housewares, indoor and outdoor furniture and decorative items.

The dollhouse, used to promote the Threshold collection through Tuesday evening, includes seven rooms upstairs and downstairs furnished with the new products, though only the downstairs rooms are accessible. The display was featured in the century-old, iconic train station’s Vanderbilt Hall.

A central feature was the dollhouse’s "bathroom," in which passersby could receive free makeovers using makeup from Sonia Kashuk’s line, which is marketed through Target under a partnership between the two dating back to 1998.

In addition, products featured tags with QR codes that visitors could use to buy them online with their mobile devices for home delivery. The products from the display will be donated to charitable organizations such as Habitat for Humanity after it is taken down.

 

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NSS names EVP sales for northeast region

BY Antoinette Alexander

ELLISVILLE, Mo. — National Sales Solutions has announced that Rich Siporin will be joining the sales management team as EVP sales for the northeast region.  In this position, he will be responsible for sales development in the New England and New York area.

Siporin has more than 30 years experience in the CPG industry. Past experience includes management positions at Duracell, Playtex, Revlon, Sunbeam, and, most recently, Entertainment Games, where he was VP of sales and marketing. In this position, he led all sales, marketing, package design and customer support activities.

National Sales Solutions is a sales and marketing management company that specializes in helping consumer packaged goods manufacturers become established and grow their business at food, drug and mass.
 


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PrescribeWellness launches patient engagement tool through the American Pharmacy Allliance

BY Michael Johnsen

ALISO VIEJO, Calif. — PrescribeWellness on Tuesday announced a partnership with the American Pharmacy Alliance to provide independent retail pharmacies with a low-cost, easy-to-implement patient engagement solution. The APA is a consortium of leading pharmacy software providers for more than 12,000 independent and small chain pharmacies in the United States.                                                                  

“Lack of medication adherence is a major burden on the American healthcare system, and APA’s processing expertise combined with PrescribeWellness’ communications platform allows independent pharmacies to increase frequency of purchase, patient loyalty and medication adherence,” stated Al Babbington, CEO PrescribeWellness. "Independent pharmacies play an important role in preventive care, and their participation is critical to lowering overall healthcare costs."                 

The PrescribeWellness automated, personalized-communication solution focuses on delivering the right message at the right time, in the right language and through the right channel, in the actual voice of the independent neighborhood pharmacist. PrescribeWellness has executed millions of targeted patient interactions using its “Voice of Authority” solution, which has led to increased patient satisfaction, loyalty and retention, and has been documented to improve medication adherence among pharmacies in 12 states. The partnership will roll out regionally in May with full national coverage planned by September.

“The APA and its pharmacy system members have a very real commitment to our goal of expanding and improving patient-level services and adding more efficiency to the healthcare delivery system,” commented APA president Karl Steele. “This partnership with PrescribeWellness provides independent pharmacies with additional tools to compete with the big pharmacy chains.”

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