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Target unveils new goals with release of 2011 corporate responsibility report

BY DSN STAFF

MINNEAPOLIS — Target has released its 2011 corporate responsibility report, and while the company was happy to offer insight into its past performance, its focus is on the future. In that vein, the company has introduced new corporate responsibility goals:

  • To increase its sustainable seafood selection by ennsuring its fresh and frozen seafood offerings are 100% sustainable and traceable by the end of fiscal year 2015;

  • Make at least 50% of its own-brand packaging designs more sustainable by 2016;

  • Increase the percentage of team members and their families enrolled in a Target health plan completing diabetes HbA1C testing to 87% by the end of fiscal year 2015; and

  • Improve reading proficiency in the United States by completing school library makeovers, providing grants to past makeover recipients and implementing innovative literacy pilots in two additional school districts.

When Target launched its corporate responsibility goals in 2011, we reinforced our longstanding commitment to creating a brighter future for our team members, our communities, and the world we live in,” Target EVP, general counsel and corporate secretary Tim Baer said. "Target’s corporate responsibility goals foster greater transparency and accountability on initiatives that help put more U.S. children on the path to graduation, reduce our impact on the environment, and help Target team members and their families live healthy, balanced lives."

Click here to read the full report.

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Huggies taps Poncho de Anda for Spanish-language marketing campaign

BY Allison Cerra

DALLAS — Huggies has tapped a U.S. Spanish-language television personality to provide Hispanic parents with tips, advice and a new webisode series on parenthood.

Poncho de Anda, along with his wife Lina Amashta, will star in the webisodes, which show how the couple deals with the challenges that come with being a parent. The series will be hosted on the Huggies Latino Facebook page. In addition to the webisode series, Huggies also is launching a full Spanish-language marketing campaign, including television, print and online advertising.

"By documenting Poncho and Lina’s parenting experiences and giving others the opportunity to watch, relate to and learn from them, we hope to give Hispanic parents a sense of empowerment and connectedness," said Erik Seidel VP of Huggies marketing. "Poncho and Lina have unique insights to offer on keeping up with busy careers and still making time for their family, and they can also show others how some of our new and improved products can help make their lives a little easier."

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Minute Maid introduces new fruit beverages

BY Allison Cerra

HOUSTON — Minute Maid has launched two new juice drink flavors.

Made with real fruit juice, fruit punch and strawberry passion are the latest delicious additions to Minute Maid’s Juices To Go portfolio — the portable, on-the-go package from Minute Maid.

Fruit punch and strawberry passion juice drinks from Minute Maid will be available at convenience, drug and grocery stores nationwide this month.

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