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Target unveils contest to fuel innovation in health care

BY Antoinette Alexander

MINNEAPOLIS — In an effort to fuel innovation in health care, Target unveiled on Monday a contest to generate ideas to simplify health care and help individuals and families live healthier lives. Enter the Target Simplicity Challenge.

“As a retailer with more than 350,000 employees that operates stores across the nation with retail clinics, pharmacies and optical [locations], the growing dialogue about the need to transform health care is near and dear to hearts,” José Barra, SVP health and beauty at Target, told attendees during a special announcement at the Mayo Clinic Transform 2013 symposium. “We believe that there is value in surfacing simple, intuitive ideas to drive a lot of impact.”

To support these efforts, the retailer developed the Target Simplicity Challenge. To select the winning ideas, the retailer has enlisted 11 industry experts, including Amy Tenderich, founder of DiabetesMine.com, and Nate Garvis, founder of Naked Civics. Both Tenderich and Garvis joined Barra for the special announcement.

The goal of the contest: To identify simple ideas to tackle some of the complexities in health care.

“This is a nationwide effort to identify ideas to address two of the biggest opportunities in health care today — managing chronic conditions and supporting individuals in their well-being and prevention,” Barra said. “We would like to invite healthcare professionals, experts, innovators and entrepreneurs to participate in this contest.”

The winner in each category will receive $25,000 and a chance to partner with Target to bring the idea to fruition. Submissions for the challenge are being accepted at TargetSimplicityChallenge.com through Oct. 24. Four semi-finalists will be announced in December, and the two winners will be announced in January.


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Campbell’s Bolthouse Farms launches three new seasonal beverages

BY Jason Owen

BAKERSFIELD, Calif. — Bolthouse Farms, a Campbell Soup Co. brand, announced Monday three new limited-edition beverages to hit grocery store shelves this holiday season.

Bolthouse Farms Holiday Nog is made with natural milk and eggs, smooth vanilla bean and spicy nutmeg. Holiday Nog is a low-fat treat that offers the same nostalgic joy and flavor of Eggnog, the company stated. Holiday Nog has 83% less fat and 60% fewer calories per 8-oz. glass, than other brands, the company noted.

Pumpkin Spice Latte is similar to the coffeehouse seasonal offerings, but is more nutritious, the company stated. Bolthouse Farms’ Pumpkin Spice Latte is a vitamin-rich, low-fat treat made with real pumpkin puree, a blend of four aromatic spices and 100% Arabica coffee. Each serving of the Pumpkin Spice Latte is an excellent source of calcium and includes 7 grams of protein.

Finally, the Bolthouse Farms Peppermint Mocha combines the classic holiday combination of frosty peppermint and rich, dark cocoa. These flavors are also blended with 100% Arabica coffee and one 8-oz. glass is an excellent source of calcium and provides 7 grams of protein.

Bolthouse Farms is a farm located in California’s fertile San Joaquin Valley, known for high-quality consumer brands and innovative products. They are a grower and distributor of carrots, a producer and seller of premium juices, smoothies, protein shakes and cafe beverages, and have launched a line of refrigerated yogurt dressings and extra-virgin olive oil vinaigrettes. Campbell Soup Co. acquired the company in Aug. 2012.


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Shoppers Drug Mart unveils arthritis screening program in Canada

BY Antoinette Alexander

TORONTO — Minister of Health Rona Ambrose joined with Domenic Pilla, Shoppers Drug Mart president and CEO, on Monday in the launch of the company’s Arthritis Screening program — a way for Canadians to work with a pharmacist to help detect arthritis early and manage their condition.

Pharmacists at more than 1,200 Shoppers Drug Mart stores across Canada will be providing arthritis screening and information to Canadians as part of a three-year partnership between Shoppers Drug Mart/Pharmaprix, Arthritis Consumer Experts and the Arthritis Research Centre of Canada.

"Shoppers Drug Mart pharmacists are already actively involved in managing complex chronic diseases, like diabetes, heart disease and now arthritis," stated Pilla. "By becoming increasingly involved in managing complex chronic diseases, pharmacists are helping to ease the burden on the healthcare system, while also helping to improve patient care."

The Shoppers Drug Mart Arthritis Screening is the first and only program in Canada designed with women in mind because the disease affects 2-out-of-3 or 2.8 million Canadian women. To help detect the disease at an early stage, the program includes a self-administered joint exam and questionnaire. It also helps Canadians with arthritis work with a pharmacist to monitor their symptoms and medication over time to prevent the disease from worsening.

An estimated 1-out-of-6 Canadians aged 15 years and older live with arthritis and its prevalence has a tremendous impact, translating into lost productivity, absenteeism and increased healthcare spending — costing an estimated $33 billion annually.

"Our government supports initiatives that help Canadians better manage their health and improve their quality of life," stated Ambrose. "We are pleased to have funded research that contributed to the development of this innovative new program that will improve the quality of life of Canadians living with arthritis."

The program was developed from research carried out at the Arthritis Research Centre of Canada with funding provided from the Government of Canada through the Canadian Institutes of Health Research. It shows how researchers, patients and the private sector can work together to provide innovative health solutions to Canadians.


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