Target touts pharmacists’ expertise
Target is encouraging customers to direct their sights toward its in-store pharmacies with its “Ask Us” campaign. The campaign includes signage located throughout the store designed to direct shoppers to seek information from pharmacists about everything from allergies to generic discounts, promoting Target’s pharmacists as experts on medicines.
The signage includes floor graphics in the aisles leading to the pharmacy counter, signs hanging from ceilings and placards posted on endcaps.
For example, in the case of allergies, one placard was included on an endcap along with several OTC allergy medications, directing customers needing stronger relief — namely medications containing pseudoephedrine — to the pharmacy, where they could find it behind the counter.
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Rexall provides a haven for ‘Healthy Living’
“Our goal here is to improve health care for Canadians,” Katz Group Canada CEO Andy Giancamilli told Drug Store News about the company’s new Rexall Healthy Living Pharmacy concept it opened in six of its stores across Canada in 2010. The concept, which borrows some of the design innovation and cache usually associated with the beauty category to better engage customers around health and wellness, includes more than 200 health information touch points.
Customers can get help from a specially trained healthy living adviser at the store’s Healthy Living Station; the Rexall Healthy Living patient interactive terminal allows patients to look up health information and learn about disease, prevention, OTC products and other topics; and a “hemocode” blood test can help patients identify foods that may be causing health problems.
The Hemocode test sounds interesting. I read somewhere that it's available in all Rexall stores now.
Pharmaca touts ‘integrative’ health
The new Pharmaca stores make a very bold statement about the relationship between pharmacy and prevention. The company unveiled its new store design in Menlo Park, Calif., in November 2010. The 6,800-sq.-ft. store continues Pharmaca’s “integrative pharmacy” model, which emphasizes holistic approaches to health care and features eight licensed practitioners.
Pharmaca allows pharmacists to play a greater role in customers’ health and guide them to alternative therapies, focusing as much on the prevention of disease as on the treatment of it. The company’s unique take on pharmacy-prevention fusion is up to 23 stores and growing, with three more stores planned for 2011.
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