Target shoppers can now buy on Instagram
MINNEAPOLIS, Minn. — Target has announced that consumers can now buy products featured on Instagram.
With more than 300,000 followers each, Target and Target Style have been known to garner thousands of likes on a single Instagram post. Now, with the adoption of Like2Buy, a new product from visual marketing platform Curalate, those “likes” can be turned into actual purchases.
“We’re excited to be one of the first brands to offer guests the opportunity to shop our product on Instagram,” said Dustee Jenkins, VP public relations and social media at Target, in the company’s “A Bullseye View” newsletter. “We frequently get questions from our guests who are excited about something they see on the platform and want to know how to purchase it — this tool helps us address this need.”
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Report: Shoppers Drug Mart to test fresh produce sales
TORONTO, Ontario — Canada’s Shoppers Drug Mart, which was acquired earlier this year by grocer Loblaw Cos., is looking to test the sale of fresh produce beginning in September, according to a Toronto Star report.
The Canadian pharmacy retailer has been expanding since 2003 the amount and variety of food it sells and, since 2008, has been adding more convenience foods, the article stated. However, the pilot, which officially kicks off Sept. 20 in six Toronto stores, will no doubt help it better compete with such rivals as Walmart and Target.
Loblaw and Shoppers Drug Mart announced about a year ago the definitive agreement under which Loblaw would acquire Shoppers Drug Mart for C$12.4 billion in cash and stock. The deal closed in March.