Target rolls out redesign, expanded food in stores in Tampa and Denver markets
MINNEAPOLIS Target has begun the rapid rollout of a new store format that puts a greater emphasis on fresh food and a more convenient, one-stop shopping experience.
The chain on Tuesday unveiled the new, more food-intensive prototype at eight Target stores in the Tampa, Fla., area and five units in the greater Denver market. Those remodeled stores are part of a major store construction and overhaul campaign by the giant discounter, which now operates 1,743 stores in 49 states. Target announced it would unveil a total of 350 new and renovated stores by the end of 2010.
The new store design features “an inviting open-market grocery layout, stocked with a selection of fresh produce, fresh meat and baked goods,” according to the company. The new layout “also includes reinventions in several other areas throughout the store, such as beauty, home, shoes and electronics, to provide guests with the ultimate shopping experience,” Target asserted Tuesday.
The increased fresh food selection includes national and private-label brands, and is designed “to make fill-in shopping quick and easy for guests on the go,” noted a Target representative. In all, the expanded grocery aisles will offer 90% of the categories found in a grocery store, according to the company, along with interactive displays and wider aisles.
“Target developed these concepts in response to guest feedback,” said VP merchandising Tim Mantel. “We’re evolving our store design to deliver one-stop shopping and convenience.”
Also undergoing a significant upgrade is the beauty department, with new, softer lighting and curved fixtures, as well as interactive screens to help guide customers in their selections. Target also has spruced up its home department, with wider aisles and lower product fixtures for easier navigation, “enabling guests to see more of the department at a glance,” according to the company.
Dr. Scholl’s gives women a shoe break with Fast Flats
WHITEHOUSE STATION, N.J. Merck Consumer Care on Tuesday announced the launch of Dr. Scholl’s For Her Fast Flats, representing a practical solution for women who need a break from their uncomfortable shoes.
Fast Flats are compact and foldable shoes that fit discreetly in a purse and come with a wristlet for easy storage and portability. A recent survey conducted by Dr. Scholl’s For Her found that 70% of women admitted taking their shoes off after a night out because they were so uncomfortable. And 80% of women surveyed said that when their feet hurt, it affected their mood.
“While women love their stylish shoes, many feel they have to sacrifice comfort to wear them for an entire day or night,” stated Jay Morgan, VP research and development for Dr. Scholl’s. “We know that’s not the case, and we wanted to give women a great solution for their feet. Fast Flats are fashionable and affordable, enabling women to be prepared for the many scenarios they face throughout the day without having to worry about shoe discomfort.”
Fast Flats are available in women’s sizes 5-6, 7-8 and 9-10 at a suggested retail price of $9.99.
Study: Demand for personal care ingredients on the rise
LITTLE FALLS, N.J. A stable consumption of personal care products, and increased consumer awareness of products with such skin protection benefits as anti-aging and sun care, is helping to fuel the demand for personal care ingredients in the United States, according to consulting and research firm Kline & Co.
The market posted 3% growth since 2005, and is forecasted to grow further at a CAGR of 2.2% through 2014, according to Kline’s recently released study, “Global Personal Care Ingredients 2010: Market Analysis and Opportunities.”
Conditioning polymers are the leading product category, followed by surfactants, which constitute a market share of about 32% and 23%, respectively, by volume. Alkyl polyglucosides, or so-called “green” surfactants that are plant-derived, exceeded the growth of traditional surfactants by more than 2% in 2009.
Spurred by growing consumer awareness, the natural personal care product market has persevered through the recession, registering an 8% sales gain in 2009 in the United States. Natural ingredients benefited from a strong demand for natural products, capturing a small but increasing growth in their sector.
Hair fixative polymers and conditioning polymers are the most consolidated categories, with the top three players constituting for more than 75% of the overall market. The top 10 players in the U.S. market accounted for about 65% of the total market across all product categories covered in the report.