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Target reaching out more to Latino consumers

BY Gina Acosta

Target is spending more this year on Spanish language marketing as it looks to draw more Latino customers into its stores, according to a new report from Marketplace.org.

Target's spending on Spanish-language TV is up 67% over the year for the holiday season. Its ads running now on English- and Spanish-language TV networks feature bilingual actors.

Read more about Target's outreach to Hispanic consumers by cliking here.

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Walgreens Balance Rewards used in study of real-world health tracking behaviors

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Monday announced findings from a collaborative study with the Scripps Translational Science Institute suggesting that automated health tracking can significantly improve long-term health engagement.

“This is the first chapter of a remarkable collaboration with Walgreens, enabling us to understand real world connectivity with mobile device health applications, along with behavior and outcome patterns, in an exceptionally large and diverse cohort,” stated Eric Topol, director, STSI.

“Digital technology that enables easy data tracking of healthy behaviors, combined with incentives, and trusted professional support, provide additional motivation for our customers to more easily manage their health,” said Harry Leider, chief medical officer, Walgreens. “We’re especially encouraged by the results of this study. In the two years since it was initiated, we’ve seen a shift from the majority of members in the program tracking their activities manually, to most now tracking them automatically. We’re pleased to continue our relationship with Scripps to advance our work in a way that results in a positive impact on behaviors and outcomes.”

The study examined utilization patterns of participants in Walgreens Balance Rewards for healthy choices, a self-monitoring program that allows members to track health activities and receive incentives for continued tracking and healthy behaviors. It explored the impact of manual versus automatic data entries through a supported device or via apps, the study results were recently published in the Journal of Medical Internet Research.

The researchers examined activity tracking data – including exercise, weight, sleep, blood pressure, blood glucose data recorded, tobacco use and oxygen saturation – from more than 450,000 Balance Rewards members in 2014. After identifying users with sufficient follow-up data, the study explored trends in participation over time. The results demonstrated that 77% of users manually recorded their activities and participated in the program for an average of five weeks. However, users who entered activities automatically using the Balance Rewards supported devices or apps remained engaged four times longer and averaged 20 weeks of participation.

This research was supported in part by the National Institutes of Health/National Center for Advancing Translational Sciences through a grant, and a grant from the Qualcomm Foundation.
 

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The pharmacy with highest customer satisfaction is in a supermarket…

BY Marianne Wilson

A Florida-based supermarket company tops J.D. Power’s 2016 U.S. Pharmacy Study.

Publix Pharmacy, the in-store pharmacy at Publix Super Markets, came out on top in the J.D. Power report, a customer satisfaction benchmark study that provides pharmacy-specific performance comparisons among brick-and-mortar pharmacies.

“Being recognized by our pharmacy customers in this manner demonstrates our focus on the customer experience within our stores," said Maria Brous, Publix director of media and community relations. “We are committed to exceeding our customers’ expectations and helping them achieve their health and wellness goals. We are proud of our pharmacy staff for delivering on this commitment each and every day.”

The 2016 U.S. Pharmacy Study was based on responses from 14,789 pharmacy customers who filled a new prescription or refilled a prescription during the three months prior to the survey period, May-June.

The survey measured prescription ordering/pick-up process, store, non-pharmacist staff, cost competitiveness and pharmacist. Publix Pharmacy ranked highest in four of the five study factors.

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