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Target names SVP, media and guest engagement

BY Antoinette Alexander

MINNEAPOLIS — Target has further strengthened its marketing organization with the hiring of Kristi Argyilan as SVP, media and guest engagement, effective June 2.  

Argyilan will be responsible for leading and integrating the company’s paid, earned, owned and shared media initiatives.

Argyilan comes to the Target from IPG Mediabrands where she was most recently the president, Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.

 “Kristi is known nationally as a transformational, digitally savvy marketer. As Target continues to accelerate our efforts to innovate and evolve, her expertise in leveraging today’s dynamic media mix will help us connect with Target’s guests in new and different ways,” stated Jeff Jones, EVP, chief marketing officer at Target.

“Across our industry, leaders are working to modernize how they connect paid, owned, earned and shared media, and I believe Target has a tremendous opportunity to lead in this evolving space,” stated Argyilan. “I’m honored to have been tapped to lead these efforts during what is a remarkable time for Target.”

 

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Chattem introduces Rolaids ‘Eat Your Words’ Spelling Bee challenge

BY Michael Johnsen

CHATTANOOGA, Tenn. — How do you spell relief? Chattem on Thursday announced it is revitalizing the venerable Rolaids ad campaign that suggests relief is spelled "R-O-L-A-I-D-S" with a spelling bee challenge.The first-ever Rolaids “Eat Your Words” Spelling Bee challenge will be taking place at food festivals across the country, and online on the Rolaids Facebook page

“With the fast relief of Rolaids, heartburn won’t take you out of the game or keep you from enjoying the goodies you love to eat this summer,” stated Peter Mertz, Rolaids Brand Manager at Chattem. “And, we’re introducing the Rolaids ‘Eat Your Words’ Spelling Bee as a fun and engaging way to celebrate our iconic tagline.”

The Rolaids “Eat Your Words” Spelling Bee will travel to top summer food festivals affiliated with the national Big Bite Tour, including Taste of Cincinnati, Safeway BBQ Battle in Washington, D.C., Ribfest in Naperville, Ill. and the Music City Festival and BBQ Championship in Nashville, Tenn. Spelling competitions will be held multiple times during each event day at the Rolaids tent. Winners will receive a Rolaids “Eat Your Words” Spelling Bee t-shirt, and all participants will receive free samples and coupons. Rolaids “Eat Your Words” Spelling Bee participants can show off their culinary know-how by correctly spelling tricky heartburn-related words (such as sriracha or habenero). 

For those who can’t make it out to one of the Big Bite festivals, adults 18 or older can play online today via Facebook and be entered for the chance to win the $500 grand prize. Winners will be announced when the contest ends on Aug. 23, 2014. There will also be daily prizes ($25 gift card) and weekly prizes ($100 gift card) announced during the contest period. All eligible winners will be selected at random.

 

 

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FDA, along with other federal and international agencies, cracks down on illegal Internet pharmacies

BY Michael Johnsen

SILVER SPRING, Md. — The Food and Drug Administration, in partnership with other federal and international agencies, took action this week against websites that sell potentially dangerous, unapproved prescription drugs to U.S. consumers. The FDA and the U.S. Customs and Border Protection also conducted extensive examinations at U.S.-based international mail facilities, where many packages containing prescription drugs enter the U.S., and found that most of the examined packages contained illegal prescription drugs that had been ordered from online sources.

These actions took place in support of the 7th annual International Internet Week of Action — May 13 to May 20, 2014 — sponsored by Interpol, and also known as Operation Pangea VII. During Operation Pangea VII, law enforcement, customs and regulatory authorities from 111 countries collaborated to identify the makers and distributors of illegal drug products and medical devices that used the Internet to sell their products and remove these products from the supply chain.

Operation Pangea VII‘s coordinated efforts at mail facilities resulted in the detention or seizure of 19,618 packages containing medicines purportedly from Australia, the U.K., New Zealand and Canada. These packages actually contained unapproved or suspected counterfeit drugs from other countries, such as India, China, Singapore, Taiwan, Mexico, Laos, Malaysia, as well as Australia, New Zealand and the U.K.

The FDA and the CBP inspected packages at the mail facilities in Los Angeles, New York and Chicago, and detained or seized 583 packages. Preliminary findings show that certain drug products from abroad, such as insulin, estrogen, bimatoprost, human chorionic gonadotropin, tramadol, tadalafil and sildenafil citrate were on their way to U.S. consumers. The FDA also notified internet service providers, domain name registrars and related organizations that 1,975 websites were selling products in violation of U.S. law.

“When consumers buy prescription drugs from outside the legitimate supply chain, they cannot know if the medicines they receive are counterfeit or even if they contain the right active ingredient in the proper dosages,” stated Douglas Stearn, director of the FDA‘s Office of Enforcement and Import Operations. “Consumers have little or no legal recourse if they experience a reaction to the unregulated medication or if they receive no therapeutic benefit at all. In addition to health risks, these pharmacies pose other risks to consumers, including credit card fraud, identity theft or computer viruses.”

Investigations and operations such as Operation Pangea VII have revealed that many American consumers order medicines from online sources believing they will receive the same medicine as the U.S. approved version. These medicines, however, are often unapproved or counterfeit and from countries with less stringent manufacturing standards or regulatory controls. Many illegal online pharmacies purport to sell drugs identical to the U.S.-approved versions to attract consumers but then send them unapproved, counterfeit or substandard versions.

“Many illegal online pharmacies use slick website templates and empty guarantees to convince U.S. consumers that the inexpensive drugs they sell are the exact same prescription drugs that are dispensed in the U.S.,” said Philip Walsky, acting director of the FDA‘s Office of Criminal Investigations. “The FDA will continue to leverage our resources and strengthen our national and international partnerships to shed light on these Internet-based fraudulent activities which target consumers.”

The FDA provides consumers with information on how to identify an illegal pharmacy website and advice on how to find a safe online pharmacy through BeSafeRx: Know Your Online Pharmacy.

The IIWA is a collaborative effort between the FDA, the U.S. Department of Homeland Security, National Intellectual Property Rights Coordination Center, Interpol, the World Customs Organization, the Permanent Forum of International Pharmaceutical Crime, Heads of Medicines Agencies Working Group of Enforcement Officers, the pharmaceutical industry and national health and law enforcement agencies from 111 participating countries.

 

 

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