Target launches new products, program for diabetics
NEW YORK — Target has launched new products and a co-pay assistance program for customers with diabetes, the mass merchandise retailer said.
Target announced the release of new blood glucose meters and test strips. The retailer also offers products like alternative site lancets, alcohol prep pads and diabetic nutritional shakes.
The company also announced the launch of a $4 co-pay assistance program, as well as a free private-label blood glucose meter for customers who qualify for the program.
Although this article is old, I still felt it important to comment on how Target is making an effort to make a product line that is affordable for people to use to get the treatment they need. I always appreciate when large corporations give up some of their profits to help spread the word and raise awareness for healthy living. On my basketball apparel blog there is a page that focuses on how Nike has tried to help raise awareness for breast cancer. Anyway, thanks again for sharing and I hope more companies get on board with this movement.
Very smart of Target. This aligns their efforts with what Rite Aid is doing with their Diabetes Control project. Other retailers considering a similar strategy will be interested in the Diabetes-Pharmacy.com offering.
Natural Products Association suspends 2013 MarketPlace show
WASHINGTON — The Natural Products Association MarketPlace trade show will be suspended, the organization said, citing "new opportunities more strategically aligned with today’s market needs."
The convention had originally been scheduled for June 2013 in Las Vegas. The Natural Products Association and New Hope Natural Media have collaborated to produce the convention since 2008.
"The Natural Products Association appreciates the work we’ve done with New Hope throughout the years," Natural Products Association CEO and executive director John Shaw said. "While it is unfortunate the show won’t go on, we understand the business reasons behind it. NPA has always sought to connect retailers and suppliers in the marketplace. We are committed to this goal and our work with New Hope to achieve it. NPA looks forward to new developments within this relationship in 2013 and beyond."
Kroger offers $4 co-pay program for diabetes test strips
CINCINNATI — Diabetes patients at Kroger pharmacies who have private insurance can pay $4 for blood-glucose test strips, the supermarket operator said.
Kroger said insured patients could pay a $4 co-pay for Kroger Premium test strips. People with diabetes can spend as much as $1,000 per year out of pocket on test strips alone, Kroger said.
"We listen to our customers, and one of their main worries is that their co-pay on blood-glucose test strips continues to rise," Kroger pharmacy marketing manager Teri Rose said. "Our Kroger $4 co-pay program immediately addresses that situation. Our hope is that by providing real savings, our customers can afford other medications, diabetic supplies or even healthy food items."
Kroger said that unlike co-pay buy-down programs offered by many blood-glucose test strip companies, Kroger’s program would not require patients to carry or renew any type of membership card.
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