BEAUTY CARE

Target introduces SheaMoisture skincare line

BY Antoinette Alexander

MINNEAPOLIS Target has debuted a new line of certified natural and organic skin care products made exclusively for ethnic skin.

“SheaMoisture is more than a new line of body and beauty items,” stated Greg Cunningham, Target’s director of multicultural marketing. “All of our SheaMoisture products utilize high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs.”

The SheaMoisture line was developed in partnership with Sundial Brands, the privately owned African American skin care company that also developed and distributes the Nubian Heritage line.

The line includes SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub and SheaMoisture 100 percent Shea Butter. Target also introduced SheaMoisture Shave, a personal care solution for men experiencing ingrown hairs and razor bumps.

SheaMoisture is available at select Target stores nationwide and at Target.com. The prices range from $1.99 to $19.99.

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Report predicts cosmeceuticals market will hit $21 billion in four years

BY Antoinette Alexander

NEW YORK Consumer demand and innovative trends are expected to help drive the U.S. cosmecuticals market to $21 billion by 2012, according to recent research.

In its updated report, The U.S. Cosmecuticals Market, 6th Edition, Packaged Facts states that beneficial beauty products exploded in the retail sector during the first years of this century, reaching $16 billion in 2007.

Skin care, the largest cosmeceutical category, was valued at $8.9 billion alone in 2007. Furthermore, all of the cosmeceutical categories evaluated in the report—skincare, hair care and color cosmetics—rang in annual advances ranging from 4 percent to 7 percent during the 2003-2007 period, with an overall gain of 25 percent.

“The assortment of cosmeceutical products is constantly broadening,” stated Cathy Minkler, editor of Packaged Facts. “To cash in on consumer demand, marketers are creating extensions of existing brands, repositioning brands, or introducing new brands entirely. Sephora boutiques have opened in JCPenney stores and L’Oreal’s La Roche-Posay and Vichy brands have been sold in CVS, for example.”

Packaged Facts noted that “well-groomed” Web sites, TV infomercials and shopping networks have boomed in sales and become respectable, knowledgeable sources. Future trends will encourage marketers to expand premium brands and incorporate more natural and organic-based products on prime shelf real estate.

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Study sees sunless tanner sales fall

BY Alaric DeArment

NEW YORK Sales of sunless tanners declined by $10 million in 2007 from the previous year’s $191 million, according to a study by Mintel.

According to the study, 42 percent of consumers found the sunless tanners too difficult to apply, while 33 percent thought they didn’t look sufficiently natural.

At the same time, 61 percent of people who used sunless tanners did so for effectiveness and to save time, while 39 percent wanted to avoid overexposure to the sun and 16 percent use them instead of moisturizer.

Mintel is a market-research firm with offices in Chicago, London, Tokyo, Sydney, Australia, and Shanghai, China, as well as an associate office in Belfast, Northern Ireland.

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