Target introduces SheaMoisture skincare line
MINNEAPOLIS Target has debuted a new line of certified natural and organic skin care products made exclusively for ethnic skin.
“SheaMoisture is more than a new line of body and beauty items,” stated Greg Cunningham, Target’s director of multicultural marketing. “All of our SheaMoisture products utilize high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs.”
The SheaMoisture line was developed in partnership with Sundial Brands, the privately owned African American skin care company that also developed and distributes the Nubian Heritage line.
The line includes SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub and SheaMoisture 100 percent Shea Butter. Target also introduced SheaMoisture Shave, a personal care solution for men experiencing ingrown hairs and razor bumps.
SheaMoisture is available at select Target stores nationwide and at Target.com. The prices range from $1.99 to $19.99.
Study sees sunless tanner sales fall
NEW YORK Sales of sunless tanners declined by $10 million in 2007 from the previous year’s $191 million, according to a study by Mintel.
According to the study, 42 percent of consumers found the sunless tanners too difficult to apply, while 33 percent thought they didn’t look sufficiently natural.
At the same time, 61 percent of people who used sunless tanners did so for effectiveness and to save time, while 39 percent wanted to avoid overexposure to the sun and 16 percent use them instead of moisturizer.
Mintel is a market-research firm with offices in Chicago, London, Tokyo, Sydney, Australia, and Shanghai, China, as well as an associate office in Belfast, Northern Ireland.
Sephora debuts touch-screen Scentsa fragrance locator
SAN FRANCISCO Beauty retailer Sephora has announced the introduction of a new device to select stores that will help consumers find a new fragrance or an old favorite.
The custom program, dubbed Scentsa Fragrance Finder, is the brainchild of Jan Moran, a fragrance expert and author of the “Fabulous Fragrances” book series.
Using touch-screen technology, the interactive wall-mounted screen found in the fragrance area is a tool for not only Sephora’s fragrance experts but also for customer “play.” With the tap of a finger on the large-screen display, users can navigate the program to find detailed information on the latest fragrances, discover fragrances from the same fragrance family, view images, run videos or find thousands of reviews on a time-honored favorite from around the world. Scentsa allows shoppers to search by brand name, fragrance name, fragrance notes or best sellers.
The program will roll out to select Sephora locations in New York City, Chicago, Las Vegas, Orlando, Dallas, Atlanta, Honolulu, Massachusetts, California, New Jersey and Washington DC.