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Target focuses on food in Charlotte

BY DSN STAFF

MINNEAPOLIS — Target announced plans to remodel several stores in the Charlotte, N.C., area.

According to the company, the remodeling began March 27 and includes such features as an open-market fresh food layout, complete with a selection of fresh produce, fresh meat and baked goods. The new layout also features reinventions in several other areas throughout the store, including beauty, home, baby and shoes.

The remodeled stores, according to Target, will offer guests approximately 40% more food offerings (on average) than a general merchandise location. “We heard from our guests that they wanted more fresh food options in the convenience of their local Target store,” said Annette Miller, SVP grocery at Target. “Our guests lead busy lives, and with the increased food selection, we’ve made it easy to complete their grocery list or pick up tonight’s dinner during their regular Target shopping trip.”

In addition to the expanded food layout, remodeled stores also include upgraded beauty department displays featuring softer lighting and curved fixtures. The home department has added wider aisles and lower product fixtures, offering easier navigation. The baby department has broadened the visibility between baby gear, supplies and apparel. The shoe department provides better product visibility and has enhanced guest comfort with additional seating and mirrors.

Target stores completing remodels in the Charlotte area in March include:

  • Charlotte Midtown, 900 Metropolitan Ave., Charlotte, N.C.;

  • Charlotte South, 7860 Rea Rd., Charlotte, N.C.;

  • NE Charlotte, 8120 University City Blvd., Charlotte, N.C.; and

  • Charlotte SE, 1900 Matthews Township Pkwy, Matthews, N.C.

Additional stores now under construction for June completion include Pineville, 9531 South Blvd., Charlotte, N.C. Additional stores now under construction for July completion include Huntersville, 9801 Sam Furr Rd., Huntersville, N.C.; and Rock Hill, 1900 Springsteen Rd., Rock Hill, S.C.

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Pet Head provides products to bands for Backstage Artist Lounge

BY Allison Cerra

NEW YORK — A line of products developed for pets by Tigi Bed Head will be the exclusive pet grooming, accessories, toys and apparel company for the Backstage Artist Lounge, which provides famous bands with a variety of sample products during their rock tours.

Pet Head, whose products are pH-adjusted and are paraben-, sulfate-, DEA- and cruelty-free, will travel on tour with famous bands by providing a variety of sample products during their tours.

Pet Head’s lineup includes such products as Dirty Talk shampoo and So Spoiled conditioning cream rinse for dogs.

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Ready, set, blow: American Greetings introduces latest birthday card innovation

BY Allison Cerra

CLEVELAND — American Greetings said it is revolutionizing the tradition of blowing out birthday candles into a multisensory experience.

With its new Ready, Set, Blow line of greeting cards, the recipient is prompted to blow on the card upon opening it. A special sensor is then activated, making the festive scene come to life with LED lights, as well as either an exciting birthday song or sound. In each card, a breath of air extinguishes birthday candles, activates horns and lights or recreates a childhood wish on a dandelion, American Greetings said.

"Ready, Set, Blow lets people experience the birthday tradition of wishing in an innovative new way," said Carol Miller, executive director of new product concepts at American Greetings. "It’s so much fun to see someone receive these cards because you get to watch their surprise as they open it and then their smile unfold as the card comes to life — and hopefully, their wish granted."

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