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Target finalizes location of Canada HQ

BY Alaric DeArment

NEW YORK — Target’s board has finalized the decision to locate the company’s Canadian headquarters in Mississauga, Ontario, said president, chairman and CEO Gregg Steinhafel at a shareholders meeting in Pittsburgh on Wednesday.

Target announced in late May the selection of the first 105 of up to 220 Zellers stores in Canada, which plans to convert the majority of the initial stores to Target stores and reopen them in 2013. The company said at the time that it would set up the headquarters in a 180,000-sq.-ft. space in Mississauga pending approval by the company’s board.

Other plans include the opening of small-format City Target stores in Los Angeles, Chicago, Seattle and San Francisco in 2012 and a revamping of the company’s website this fall, Steinhafel said.

During a question-and-answer period, the company came under intense criticism surrounding the $150,000 it donated last year to MN Forward, a conservative group that backed the gubernatorial campaign of Republican Tom Emmer, a gay-rights opponent whose views on immigration also attracted anger from the Latino community. In the wake of the controversy, which prompted pop singer Lady Gaga to cancel a deal with the retailer to promote her album “Born This Way,” Target revised its policy on political donations and created an executive committee to manage them. The company has long supported gay and lesbian organizations, and Steinhafel responded to criticism by saying the decision to donate to MN Forward was based on economic rather than social issues.

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O-I keeps it ‘glassy’ with new campaign

BY Allison Cerra

PERRYSBURG, Ohio — Glass container manufacturer Owens-Illinois has launched a campaign that showcases the use of glass packaging by food and beverage brands.

O-I, which produces packaging for such companies as Coca-Cola, PepsiCo, Heinz, MillerCoors and S. Pellegrino, found that as recently as April 2011, nearly 70% of 1,000 Americans surveyed said that if they could purchase their favorite food or beverage in any container, they would choose glass. Additionally, 90% said they agreed with the statement that glass is the healthiest packaging available, while 85% said food and beverages taste better when packaged in glass containers.

In response to this, O-I has launched the Glass is Life campaign, which will host advertisements in 12 countries and seven languages. Additionally, the campaign also is supported on Facebook and Twitter.

“It’s time to tell the world about the benefits of glass,” O-I VP and chief marketing officer Erasmo Schutzer said. “The thought leaders featured in O-I’s Glass Is Life campaign are instrumental in helping us launch a more aggressive marketing strategy. Together we’ll show how glass preserves flavor, maintains health, enhances quality, protects the environment and builds brands.”

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Blockbuster Express kiosks arrive at Delhaize America banners

BY Allison Cerra

DULUTH, Ga. — Delhaize America banners are getting the kiosk treatment.

NCR is adding more than 800 Blockbuster Express kiosks to Delhaize America supermarkets, including Food Lion, Bottom Dollar Food, Harveys and Reid’s across 11 states.

Blockbuster Express kiosks will be located either inside or outside the stores and provide easy access to a wide selection of popular movies, starting at a promotional price of $1 per night per rental, NCR said.

What’s more, consumers can look at a full list of titles available at a Blockbuster Express kiosk on Blockbusterexpress.com, where they can rent a DVD online for pickup at a kiosk.

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