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Target expands, tweaks Restock effort

BY David Salazar

MINNEAPOLIS — The delivery wars continue to heat up.

A day after Target announced the acquisition of technology transportation company Grand Junction, the discounter said it has expanded the test of its next-day delivery service of household essentials, Target Restock, to the Dallas-Fort Worth and Denver markets. Target's announcement came the same day that Amazon launched Instant Pickup, which offers a curated selection of daily essentials available for pickup in two minutes or less.

The expansion of Target Restock comes after the pilot launched in late June, in the Minneapolis-St. Paul area. Since then, Target has been working on various enhancements, including expanding the available assortment from the original 10,000 products to more than 15,000, including such new items as school supplies and baby food. It also is making Saturday deliveries. And in a big change, the test is now open to all shoppers versus just holders of Target's REDcard. By comparison, Amazon's new Pickup program is open only to Prime and Prime Student members, as is its Prime Pantry delivery service.

To take advantage the Target program, shoppers go to the dedicated Target Restock online storefront where they can shop the assortment. (The service has a flat fee of $4.99 per box).

As shoppers fill up a box, a grey bar at the top of their screen will show the percentage of space each item in the box has taken up and the percentage of space that's left. (The box is limited to 45 pounds.) The items will be packaged at a nearby store. If the order is placed by 2 p.m. Monday through Thursday, it will arrive at the customer’s home the next business day.

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Executive behind Publix Delivery promoted to VP omnichannel and application development

BY Michael Johnsen

LAKELAND, Fla. — Publix on Monday named Erik Katenkamp VP of omnichannel and application development. Katenkamp has been instrumental in launching the Publix Delivery online shopping solution, including formalizing Publix’s collaboration with Instacart.

In this role, he will focus on the continued development and execution of the company’s omnichannel strategy.

“With dedicated resources, we will be able to focus on the accelerated growth of our omnichannel strategy,” stated Todd Jones, CEO and president Publix. “Our online offerings are an extension of our in-store experience. We remain committed to providing exceptional service to our customers in whichever manner they choose to shop with us."

After starting a career in the aerospace industry, Katenkamp came to Publix in 1995 as an industrial engineer in manufacturing. He was promoted to business IT manager in 1999 and director of business application delivery in 2006. In 2013 he was named VP information systems — application development.

Katenkamp graduated from University of Central Florida with a bachelor’s degree in industrial engineering.
 

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J.A.R. Laboratories’ LidoPatch as effective as Rx lidocaine in clinical trials

BY Michael Johnsen

CHICAGO — J.A.R. Laboratories on Tuesday announced the results of a trial comparing its OTC LidoPatch (lidocaine 3.6%, menthol 1.25%), prescription (Rx) (lidocaine 5%) and placebo in patients who suffer from arthritis and back pain.

The OTC patch was proven as effective as Rx lidocaine patches by significantly improving patients' pain, mood and ability to perform normal activities when compared to placebo.

Switching to OTCs from Rx's can provide benefits to patients and payers alike, J.A.R Laboratories noted. There is the potential for less cost to the patient and could reduce the number of visits to their doctor. Payers gain an advantage by switching to a lower cost product and less resource utilization by its members.

Back pain is the second most common reason for a physician's visit in the USA and the second most common reason to miss work.
 

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