Target debuts image-recognition app
Minneapolis — Target is launching a new image-recognition mobile app, called In a Snap, aimed at back-to-college shoppers. The free iPhone app, which enables students and families to quickly scan, select and purchase items with just a few clicks, is featured in ads for Target’s college-oriented Room Essentials brand in issues of Real Simple, Architectural Digest, Domino and more.
The app also works with Target’s back-to-college catalog and store signage in the new Target Express store opening later this week in Minneapolis. It was conceived by Target’s marketing team and built in concert with Target’s Rapid Accelerated Development, or RAD, technology team. Depending on guest feedback and results from initial tests, Target said it will consider using In a Snap with more ad campaigns in the future.
Target also introduced an online College Registry earlier this summer. The digital tool enables students to share their list with family and friends, and will be available on the iPhone and Android Target applications later in 2014. Customers also can use the Target Subscriptions service to order from an assortment of more than 3,000 online products and have them delivered on a recurring schedule to a student’s dorm or apartment. Target Subscriptions include more than 3,000 products. The service is free and offers a 5% discount on all purchases and free shipping for subscription orders.
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Azteca Foods unveils new no-preservative tortillas
CHICAGO — Azteca Foods last week announced the launch of a new "healthier for you" selection of refrigerated tortillas, which includes four no-preservative flour options.
The tortillas are available in fajita, taco and burrito sizes, as well as a new mini snack size that's ideal for portion control and for kids, the company said. The new additions are part of the company's commitment to provide consumers with healthier, fresher options.
“Our No Preservatives tortillas are an exciting addition to our entire new platform of healthier for you products,” said Azteca VP marketing and innovation Julie Nargang. “This paired with only the finest and freshest ingredients deliver the healthier benefits, without compromising the authenticity and delicious taste our customers have come to expect and demand from our brand.”
The new line will be available at select grocery outlets nationwide for a suggested retail price of $1.99 to $3.79.