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Target bridges mobile, social networking, coupons with Cartwheel

BY Alaric DeArment

NEW YORK — Target is beta testing a new app that allows users to save on items and share deals on Facebook.

A Bullseye View, Target’s online magazine, announced the introduction of Cartwheel, where people can find offers on products by browsing the system or looking at friends’ activites, and add up to 10 of their favorites to a list. Once a red check appears in the corner of the offer card, the item can be purchased, and customers can either print a special barcode from their desktop computers or use their mobile devices in-store to access it.

"We know our guests solve a great value, and Cartwheel offers another fun and easy way to save money at Target," Target present of multichannel Casey Carl said. "Cartwheel bridges the in-store experience with social technology to help our guests discover and share personalized deals and inspiration with their friends."

After customers present the barcode to a cashier in the store, the cashier will scan the barcode and incorporate savings into the purchase.

 

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Alliance Boots distributes equity interest in Galenica

BY Michael Johnsen

BERN, Switzerland — Alliance Boots on Friday announced that it has distributed its equity interest in Galenica, its Swiss associate, to the group’s ultimate parent company, AB Acquisitions Holdings, in accordance with the terms of the agreement with Walgreens reached last year.

Galenica continues as an associate of AB Acquisitions Holdings. Stefano Pessina, executive chairman of Alliance Boots, continues as non-executive director of Galenica while Etienne Jornod, executive chairman of Galenica, stays as a non-executive director of Alliance Boots.

Galenica is a diversified group active throughout the healthcare market which, among other activities, develops, manufactures and markets pharmaceutical products, runs pharmacies, provides logistical and database services and sets up networks. The Galenica Group enjoys a leading position in all its business sectors — Pharma, Logistics, Retail and HealthCare Information. A large part of the group’s income is generated by international operations.

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OTC manufacturer takes BestCo as its new moniker

BY Michael Johnsen

MOORESVILLE, N.C. — BestCo is the new name for BestSweet, a manufacturer, developer and marketer of consumer healthcare products. 

The former moniker BestSweet was so named due to the company’s origins as a candy manufacturer. BestCo has since evolved to become one of the largest suppliers of cough drops, throat drops, soft chews, coated chews and other confectionery-based dosage forms for OTC drug products and dietary supplements, the company stated. 

“While we had long been considered a leader in a range of confectionery categories, our business has transitioned in the past 10 years with the development of dosage forms for active ingredients that we have made more palatable," stated Richard Zulman, BestCo CEO. "We have transitioned into a consumer healthcare and supplement company. So it was time to move on from the BestSweet name."

The name change announcement coincides with the launch of a new BestCo corporate logo, website Bestco.com and an integrated launch campaign.

BestCo started in 1976 in Newark, N.J. 2013 marks its 25th anniversary in Mooresville, N.C., where it operates its corporate headquarters and manufacturing facilities on a 40-acre campus.

“We believe the new BestCo name and logo signal to customers, employees and suppliers that our company is strong, viable and poised for continued growth in the consumer healthcare industry,” added Zulman.

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