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Target awareness strong even before Canadian entry

BY Gail Hoffer

CAMBRIDGE, Mass. — Target should be feeling confident about its upcoming entry into Canada, as a recent survey from Kantar Retail and TNS Canada revealed that 75% of Canadians are aware of the retailer.

Furthermore, 43% of Canadian consumers said that they were likely to shop at Target Canada for grocery or health and beauty aids and 50% were likely to shop at Target Canada for general merchandise or apparel.

With so much interest in Target’s entry, it is not suprising that several Canadian retailers will likely be impacted by the retailer’s arrival. For example, Kantar Retail found that roughly seven-in-10 Superstore/Joe Fresh shoppers were interested in shopping at Target Canada for general merchandise and apparel. Comparatively, 63% of Costco Canada’s shopper base, 59% of Walmart Canada’s base, and 56% of Canadian Tire’s/Mark’s base stated interest in shopping at Target Canada for general merchandise or apparel.

“Target Canada has broad appeal,” notes Robin Sherk, senior analyst at Kantar Retail and primary author of the study. “Given that the retailer only recently began local marketing efforts, its awareness – and likely interest in its offer – will further expand,” she adds. “For suppliers working with Target, this is encouraging and reinforces expectations that shopper visitation will be strong when it opens.”

To receive a copy of the Kantar Retail study or to speak with a Kantar Retail analyst, please contact Katherine Clarke at [email protected]

 

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Cepacol Sensations ready to soothe this cough-cold season

BY Michael Johnsen

LEBANON, Pa. — Reckitt Benckiser this fall launched Cepacol Sensations, pictured here in a CVS, for those consumers looking for sensational relief to help soothe their sore throat irritation. The product line contains a lower amount of numbing medication than Cepacol Maximum Strength products, but the three variants relieve sore throat pain and provide either an instantly cooling, warming or refreshing sensation.

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H.D. Smith to acquire West Coast wholesaler

BY Barbara White-Sax

SPRINGFIELD, Ill. — H.D. Smith, one of the largest pharmaceutical wholesalers in the United States, announced plans to acquire Valley Wholesale Drug in a merger agreement transaction.

The acquisition will increase H. D. Smith’s customer base in California and give the wholesaler an opportunity to expand into the Pacific Northwest, a market in which it currently has a limited reach.

Valley Wholesale serves more than 1,000 independent pharmacies in California, about half of the state’s market. Valley Wholesale Drug customers will benefit from access to H. D. Smith’s broader product, service and solutions portfolio through its national network of distribution facilities and sales teams.

In the past few years, H. D. Smith has ramped up its national expansion effort to increase its independent pharmacy and institutional customer base and expand service offerings to customers across the country.

Since 1995, the company has acquired regional distribution players or built distribution centers in seven states serving key regions, including Texas, Illinois, California, New York Metro, Florida, New England and Kentucky.

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