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Target announces new leadership roles

BY Antoinette Alexander

Pictured L-R: Casey Carl and Jeff Jones

MINNEAPOLIS — Target chairman and CEO Brian Cornell, who took the helm earlier this year, is making a string of executive changes to help fuel the retailer's digital transformation and enhance the guest experience.

“Today’s organizational announcements reflect our continued focus on the guest and our goal of delivering an extraordinary experience to ensure that Target not only meets but exceeds our guests’ expectations. With these changes, we are even better positioned to continue to drive the momentum in our business in 2015 and beyond,” stated Cornell.

Casey Carl, president, omnichannel and SVP, strategy, will assume the role of chief strategy and innovation officer. With this move, Carl joins Target’s leadership team, reporting to Cornell. In addition, the retailer is creating a center of excellence under Carl’s leadership to accelerate and strengthen its data, analytics and business intelligence capabilities. This effort will be led by Paritosh Desai in the new role of SVP, enterprise data, analytics and business intelligence.

To further drive the growth of mobile and e-commerce, Jason Goldberger has been named president, Target.com and mobile. Goldberger joined Target two years ago from Gilt, where he launched a new Gilt Home website and grew the business by more than 40%,. His background also includes eight years at Amazon. In addition, Dawn Block has been promoted to SVP, Target.com and mobile merchandising.

Jeff Jones, chief marketing officer, will take on the added responsibility of leading Target’s work in architecting the guest experience across all channels and touchpoints. Jones will create and lead a new guest center of excellence, designed to enable the organization to develop a greater sense of advocacy and empathy for the guest in all of its business decisions.

To more closely align Target’s corporate social responsibility efforts and support of the communities in which it does business, Laysha Ward, president, community relations, becomes EVP, chief corporate social responsibility officer. Ward’s expanded organization will include the community relations, global affairs and sustainability teams, as well as Target Foundation.

John Hulbert has been named VP, investor relations, and will continue to build engagement among investors and the financial community.
 

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Rite Aid makes big moves to expand healthcare offering in 3Q

BY Michael Johnsen

CAMP HILL, Pa. — Rite Aid's RediClinic division has successfully expanded into the Baltimore and Philadelphia markets with 18 locations, and will be moving into the Seattle market in the next few months, Rite Aid announced during its third-quarter conference call Thursday. Rite Aid is planning to field 35 Rediclinics in these three markets by early Spring in addition to expanding its RediClinic presence in the Texas market. 
 
 
"We have added our first RediClinics to Rite Aid stores to further expand the level of care that we can provide to our customers," Ken Martindale, Rite Aid president and COO, told analysts Thursday morning. "We're making excellent progress in our strategy to introduce new programs that further expand our healthcare offering."
 
As part of several other key healthcare initiatives, including the Rite Aid Health Alliance and Rite Aid's HealthSpot telehealth kiosks, RediClinic helps set Rite Aid up to be a key player in the delivery of health care into the next year. 
 
"[With Rite Aid Health Alliance], we're now in seven pilot projects across the country with large health plans directly integrated into their healthcare model for chronic and poly-chronic patients," said John Standley, Rite Aid chairman and CEO. "That just shows you how connected we are getting into healthcare delivery in our stores," he said. "If you look at broader trends, we really believe that in the long-term, healthcare delivery is going to be a retail-driven model — it is going to be driven by consumer choice. 
 
Another initiative that is squarely positioning Rite Aid as a provider is its third-quarter partnership with HealthSpot on its telehealth kiosks in three Ohio markets. "Through these conveniently accessible health stations, customers will be able to use video conferencing and interactive medical devices to connect with medical professionals and be treated for common health conditions," Martindale said. "A key benefit is that most insurance plans will be accepted for these appointments."
 
Also in the third quarter, Rite Aid launched Vaccine Central to raise awareness around all of the inoculations available through Rite Aid. "Customer response and engagement through Vaccine Central has been very positive thus far and we believe that this program further demonstrates how committed we are to actively working with our customers to keep them well," Martindale said. 
 
And during the call Rite Aid announced pending improvements to its Rite Aid "Quit For You" smoking cessation program. "This free program leverages the counseling skills of our pharmacists to help customers develop and complete a personalized quit plan," Martindale said. For the New Year, Rite Aid is improving its Quit For You program with such features as personalized text messaging, a video tutorial on its site, an evalution tool to identify optimal smoking cessation therapies and the addition of a quit calendar. 
 
Finally, Rite Aid also is boosting its customer engagement across the front end of the store through the addition of 50 Wellness stores with expanded beauty departments that feature a broader selection of prestige brands and specially-trained beauty advisers. "Much like our Wellness Ambassadors, our Beauty Advisors are positioned to further engage customers," Martindale said. "And they achieve this through product demonstrations, helpful tips and personalized service."

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Supervalu opens data exchange portal

BY Michael Johnsen

MINNEAPOLIS — Supervalu announced Wednesday that it has launched SVInsights, a data exchange portal to enhance the working relationships between Supervalu and the manufacturer and broker community.  The data exchange portal will house Supervalu retail banner point-of-sale data, provide data access to manufacturers and brokers and expand the strategic decision making process between Supervalu and its suppliers. Additionally, the company is working toward including data from independent stores supplied by Supervalu.
 
Supervalu has selected Burtonsville, Md., firm iControl Collaboration Solutions to facilitate Supervalu's Data Sharing Service, SVInsights. iControl, working with SUPERVALU since late 2013, has been developing the data platform and functionality.
 
The SVInsights program was built in conjunction with a select group of key Supervalu manufacturers and brokers, along with iControl. This effort has identified and developed key point-of-sale reporting in alignment with the portal. Future enhancements will include advanced analytics. The portal is based on iControl’s Harmony database, with a user interface and reporting functions that were custom built.
 
“Supervalu is moving into a new era of providing our banner data to our suppliers allowing them to work with us on a new level of collaboration and business planning. The SVInsights platform also will be used said Mark Van Buskirk, Supervalu EVP merchandising, marketing and retail.

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