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Tanzeum now available in U.S. pharmacies

BY Ryan Chavis

PHILADELPHIA — GSK announced that Tanzeum (albiglutide), a once-weekly, prescription injectable treatment for Type 2 diabetes in adults, is now available in pharmacies throughout the United States.

Tanzeum was approved by the Food and Drug Administration on April 15, 2014 as an adjunct to diet and exercise to improve glycemic control. The drug is not recommended as first-line therapy for patients inadequately controlled on diet and exercise, according to GSK.

"With approximately 21 million adults diagnosed with diabetes in the US1, and up to 95 percent of those patients living with type 2 diabetes, we're excited that for the appropriate patients Tanzeum is now available as a treatment option for healthcare professionals," said Cheryl MacDiarmid, vice president of GSK's general medicine business.

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Organo Gold launches BrewKup

BY Ryan Chavis

VANCOUVER — Organo Gold, a gourmet coffee company, on Wednesday announced the launch of single serve BrewKup. This marks the company's first product to be endorsed by golfer and global entrepreneur Greg Norman. Norman's company, Great White Shark Enterprises, entered into a global partnership with Organo Gold in October 2013.

"Entering into the brewed coffee category is a natural step in Organo Gold's evolution," said Bernardo Chua, CEO and founder of Organo Gold. "As we continue to expand our global footprint and extend our brand reach, it's critical that our distributors and customers have product options that are in keeping with OG's lifestyle commitment."

BrewKup is Organo Gold's single cup brewing system that is designed for use in most single-serve coffee makers. Organo Gold enters the market with two product collections: Black Gold and Premium, which includes both toasted hazelnut and chocolate almond varieties. Organo Gold products are now available in the United States and Canada

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WorkPlace Impact reports record revenue growth for Q1 2014

BY Ryan Chavis

CLEVELAND — WorkPlace Impact, a marketing company that targets consumers directly at work, announced results for first quarter 2014. It was a record period for the company, the company said, with year-over-year revenue growth of 106%. Segmented by category, year-over-year revenue gains include:

  • Consumer packaged goods: 330%
  • Restaurant: 47%
  • Retail: 16%

WorkPlace Impact combines traditional and new marketing approaches to reach more than 57 million working consumers in a permission-based network of over 844,000 U.S. businesses. Its roster of clients includes such household names as Starbucks, Campbells, Buffalo Wild Wings, McDonald's, Rite Aid, Walmart and Macy's.

“Our first quarter performance this year conveys our fellow marketers’ confidence in putting brands to work in the American workplace,” said Shelly Sekki, president, WorkPlace Impact. “Our mix of tried-and-true as well as new marketing methods like experiential consistently drives results for our clients. As marketers experience measurable ROI through our programs that target at work consumers, we see this first quarter success as an indicator of a banner year ahead.”
 

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