BEAUTY CARE

Tampax, social networking site launch monthly gift club

BY Jenna Duncan

CINCINNATI To boost marketing for its Tampax brand, Procter & Gamble in partnership with Stardoll, an online social networking service for teens and tweens, has announced a monthly gift club that will promote women’s and girls hygiene products.

The launch will send out virtual white swimsuits, dresses and other clothing items to spread the message of trust and security in Tampax products—especially Tampax Pearl—each month when the Stardoll online community meets specific membership goals, such as reaching 10,000 or more members.

Prizes and games will also be awarded to Stardoll participants who create their own virtual summer scenes. Free samples of Tampax will also be available by providing the user’s contact information.

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Jimmy Choo’s Mellon named to board of directors at Revlon

BY Antoinette Alexander

NEW YORK Revlon announced on Monday that its board of directors has elected Tamara Mellon, president and founder of Jimmy Choo, as a new director.

The election of Mellon increases the size of Revlon’s board to 10 members and increases the number of independent directors to seven members. Revlon will continue to have a majority of independent directors on its board.

J. Choo Ltd., “Jimmy Choo”, is a manufacturer and international retailer of women’s shoes and accessories based in London, England. Mellon has served in a senior executive capacity with Jimmy Choo since its inception in 1996. She also serves on the board and on the creative advisory board of The H Company Holdings, a privately held holding company, which owns and manages the Halston fashion design company.

Commenting on the appointment of Mellon, Revlon chairman Ronald Perelman stated, “We would like to welcome Tamara to Revlon’s board and believe that the company will benefit greatly from Tamara’s experience and leadership. Tamara is an exceptional businesswoman with an extensive background in business development, management and the consumer market. The board and senior management look forward to working with Tamara and utilizing her expertise as we continue to build our brands and further strengthen our business to achieve our objective to generate sustainable, profitable sales growth.”

“I am thrilled to become a director of Revlon, an iconic brand in beauty and one that represents the image of a confident glamorous woman,” stated Mellon. “I look forward to leveraging my consumer insights and my experience in the luxury fashion business to help the company grow its Revlon brand, and its other strong brands around the world. Also, I am proud to be part of a company that does so much to benefit women’s health and related causes.”

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P&G turns to YouTube for new Crest slogan

BY Alaric DeArment

NEW YORK Procter & Gamble is hitting YouTube in search of a new slogan to market the new Wintergreen Ice flavor of its Crest Whitening Expressions toothpaste.

Since 2003, P&G has used celebrity chef Emeril Lagasse’s “Bam!” catch phrase, but it will allow users to submit videos for a new slogan between Sept. 15 and Oct. 17 by saying what they think of the brand using 10 words or fewer.

The winning phrase will be used in TV spots for the new flavor, which replaces Lemon Ice.

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