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TalkingRain expands Sparkling Ice distribution

BY Allison Cerra

ISSAQUAH, Wash. — TalkingRain Beverage said it is bringing its Sparkling Ice brand to Kroger stores and the retailer’s other supermarket banners.

Sparkling Ice will hit the shelves of Kroger, King Soopers, Ralphs, QFC, Fred Meyer, Frys, Dillons and Smith’s across the country. Sparkling Ice, which blends together mountain spring water, fruit juice and carbonation, is available in orange mango, black raspberry, lemon lime, pomegranate berry, pink grapefruit and kiwi strawberry flavors, and in 17-oz. and 1-liter containers.

"This new distribution in Kroger and affiliate stores is a huge step not for just TalkingRain, but [also] for Sparkling Ice as a brand," said Kevin Klock, TalkingRain general manager and SVP. "We are so excited about the rapid growth of Sparkling Ice, as it will enable us to reach a broader, health-conscious demographic."

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Snickers wants consumers to show ‘love’ for Peanut Butter Squared

BY Allison Cerra

HACKETTSTOWN, N.J. — Snickers really wants consumers to "love" its latest confection.

The Mars Chocolate brand has implemented a "love" button on its Facebook fan page — an upgrade of the social networking site’s "like" button — to celebrate the launch of Snickers Peanut Butter Squared.

"Snickers Peanut Butter Squared will inspire more than ‘like,’" said Mars Chocolate North America chief consumer officer Debra Sandler. "Fans everywhere have made it clear that sometimes they want to do more than just ‘like’ something, so we created a way for people to express their newfound passion for Snickers Peanut Butter Squared, and everything else they love on Facebook."

Each 1.78-oz. singles pack of Snickers Peanut Butter Squared includes two delicious square-shaped bars and sells for a suggested retail price of 89 cents.

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MGD 64 Lemonade coming to retail

BY Allison Cerra

CHICAGO — A new limited-edition beer is helping consumers get ready for summer.

Low-calorie brand MGD 64 is serving up MGD 64 Lemonade, a 64-calorie beer that combines a light, crisp draft beer taste with the tangy taste of lemonade. Available in six-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available from May through Labor Day at retailers nationwide.

MGD 64, part of the Miller Geniune Draft line of products, launched nationally in 2008.

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