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Takeda completes URL Pharma acquisition

BY Alaric DeArment

DEERFIELD, Ill. — Drug maker Takeda Pharmaceutical has finished its purchase of URL Pharma, the companies said Monday.

Japan-based Takeda announced in April that it would buy URL for $800 million. The acquisition, through local subsidiary Takeda Pharmaceuticals USA, gives Takeda control of the gout drug Colcrys (colchicine). URL will report to Takeda Pharmaceuticals USA president Douglas Cole, and the acquisition is expected to boost 2012 sales by $550 million, Takeda said.

"The acquisition of URL Pharma is a meaningful opportunity that delivers on our commitment to strengthen Takeda’s presence in the U.S. by adding products that amplify our expertise in primary care," Cole said. "This commitment allows us to broaden our focus for patients by providing multiple therapeutic offerings for gout, which affects more than 8 million Americans."

Colcrys, which is the sonly single-ingredient oral colchicine product with approval from the Food and Drug Administration, had 2011 sales of more than $430 million, according to the companies.


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First season of ‘The Layover’ now on DVD

BY Allison Cerra

NEW YORK — Gaiam announced the release of "The Layover" Season 1 on DVD under its exclusive home video license agreement with Travel Channel.

The first season follows host Anthony Bourdain through Europe, Asia and the United States as he shows viewers that vacation fun can be doubled during a layover by soaking up as much culture as he can within 24 to 48 hours of layover time to provide viewers with the most unpredictable, unique stories of places, people and their food. Bourdain also shares some top-of-the-line insider tips.

"The Layover" Season 1 is comprised of ten episodes on two discs. It has a run time of 430 minutes and carries a suggested retail price of $19.98.

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Playtex Sport continues support of Women’s Sports Foundation through donation, Facebook campaign

BY Allison Cerra

SHELTON, Conn. — Playtex has extended its partnership with the Women’s Sports Foundation.

Playtex said it is donating $150,000 to further the foundation’s mission of advancing the lives of girls and women through physical activity and sport via the brand’s Playtex Sport line. What’s more, the Playtex Sport brand is leveraging its own Facebook community to raise awareness of the foundation’s important mission and to inspire action by encouraging users to share and pledge their support. Additionally, visitors to the Facebook page also will find ways to improve their workout routines, download a Playtex Sport coupon, watch and share inspirational videos featuring active girls, as well as view personal messages from such Women’s Sports Foundation champion athletes as Angela Ruggiero (ice hockey), Jessica Mendoza (softball) and Leslie Osborne (soccer). The brand said the goal is to reach a pledge of 100,000.

"With the 40th Anniversary of Title IX and on the eve of the London Olympic Games, this is a year to reflect on and celebrate the heights that women have achieved through sport," Playtex Sport senior brand manager Chit Itchon said. "We’re proud to support the Women’s Sports Foundation for a second year. Its mission aligns to our own brand values that encourage the confidence, personal achievement and friendship that young women forge on and off the field. We hope that women everywhere will join us in pledging to Play On, each and every day."

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