HEALTH

Take 10 introduces two new relaxation beverages

BY Michael Johnsen

GRAND RAPIDS, Mich. — Take 10 Beverages on Monday launched Take 10 to Relax and Take 10 to Sleep, two relaxation shots joining a number of recent introductions that are the yin to an energy shot’s yang.

"We view the success of the energy shot category as telling in terms of how consumers are now looking at dietary supplements and the role they play in everyday life," stated Ryan Erickson, Take 10 Beverages COO. "Why are we in such need of energy boosts throughout the day? The answer is that an overwhelming number of Americans lack quality sleep and the tools necessary to relax. That’s where Take 10 fits in, and it does so in the 2-oz. shot format that consumers and retailers are familiar with."

Take 10 to Relax and Take 10 to Sleep feature a proprietary blend of natural herbs, including kava root, rose hips, passionflower and chamomile, among others. The brand adds vitamins B6, B12 and other holistic ingredients that when combined properly inhibit stress, improve mood and combat anxiety.

Each 2-oz. bottle retails for $2.99, and is available at select grocery and convenience stores nationwide and online at Take10Beverages.com.

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EnLiven probiotic yogurt exclusively available at Walmart

BY Allison Cerra

CLEVELAND — A distributor of over-the-counter probiotic products has developed and launched a new yogurt line exclusively at Walmart stores.

Ganeden’s enLiven yogurt is available in four flavors, including vanilla, blueberry, strawberry and peach, and features GanedenBC30 probiotics, the company said.

"Yogurt has long been touted as a healthy breakfast and snack food," said Carl Freund, VP consumer products at Ganeden. "We believe Walmart shoppers will enjoy our tasty new enLiven yogurt with beneficial probiotics, as it is not only good for you and your whole family, but it is affordably priced to help save you money."

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Report: Arkansas considers switching PSE to Rx only

BY Michael Johnsen

LITTLE ROCK, Ark. — Arkansas on Friday became the fourth state this year to entertain making the popular decongestant pseudoephedrine available only by prescription.

Rep. Marshall Wright, D-Forrest City, on Feb. 18 filed House Bill 1444 in an effort to address the meth problem by rescheduling the precursor ingredient PSE from schedule V to schedule III. “We’ve got a growing epidemic in Arkansas that we can’t ignore anymore,” Wright said, as reported by the Arkansas News. “Meth is killing us as a state. It has wide-reaching, detrimental effects on children, families and law enforcement.”

Wright suggested the prescription-only PSE law in neighboring Mississippi is driving meth addicts into Arkansas in search of PSE-containing products.

Tennessee, which shares a border with both Mississippi and Arkansas, is considering similar legislation.

The three other states with which Arkansas shares a border — Missouri, Oklahoma and Louisiana — have an electronic tracking system in place. Missouri and Louisiana both employ a multi-state database through the National Precursor Log Exchange.

Sen. Percy Malone, D-Arkadelphia, who owns a pharmacy, stands opposed to Wright’s bill, the Arkansas News reported.

Arkansas already utilizes LeadsOnLabs to help electronically track the sale of PSE statewide. The state instituted the LeadsOnLabs system statewide in an attempt to eradicate meth abuse in the state in 2008, under the direction of Attorney General Dustin McDaniel. The system has been credited with helping law enforcement bust meth labs and track down meth abusers across the state.

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