HEALTH

Taiga launches Dr. Krane’s Kool Lips site

BY Michael Johnsen

CALGARY, Canada Taiga Bioactives on Tuesday launched its web site to support its launch of Dr. Krane’s Kool Lips, a cold sore treatment, into the Canadian market.

“The Dr. Krane’s web site embodies the new … product branding focused on women who care about their appearance and want to use a product with functional natural actives,” chief executive officer John Hiebert said. “The site delivers to our target audience quick access to cold sore information, and an opportunity to experience the product for free.”

Dr. Krane’s Kool Lips is formulated with an active natural complex derived from the Cranesbill geranium plant.

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Church and Dwight introduces First Response digital display early result pregnancy test

BY Adam Kraemer

PRINCETON, N.J. The new First Response Gold Early Result Digital Pregnancy Test features an easy-to-read digital display that tells a woman “Yes” or “No”. Potentially pregnant couples no longer have to wonder if they see a blue line or a pink line or two lines or none at all. In addition, the Early Result Digital Pregnancy Test is the first First Response pregnancy test to feature an electronic “ready to use” indicator, which confirms the test is ready for use.

“A clear ‘yes’ or ‘no’ response is sure to be a relief for women who are eager to find out if they are pregnant,” said Lisa Masterson, a Santa Monica-based OB/GYN affiliated with Cedars-Sinai, St. John’s and UCLA/Santa Monica hospitals. “The indicator showing that the test is working relieves anxiety for women; letting them know an accurate answer is coming soon.”

Unlike other digital tests on the market, First Response stated, the Early Result Digital Pregnancy Test uses a proprietary gold technology detects two different forms of human chorionic gonadotropin, the pregnancy hormone, including the variant hormone that better predicts early pregnancy. The sensitivity of First Response technology makes it possible to detect the presence of just 18 mlU of hCG in urine. And, as with its proven Early Result Pregnancy Test, the Early Result Digital Pregnancy Test detects hCG up to five days before a woman’s missed period.

The test is more than 99 percent accurate from the day of a woman’s expected period at detecting typical pregnancy hormone levels, the company stated.

The Food and Drug Administration approved the First Response Gold Early Result Digital Pregnancy Test in May 2007 and it will be available on drugstore shelves later this year.

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Perrigo announces FDA approval for generic Prilosec

BY Michael Johnsen

ALLEGAN, Mich. Perrigo on Tuesday added a private-label version of Johnson & Johnson’s Pepcid Complete to its gastrointestinal portfolio, which will include the launch of a store brand Prilosec OTC in the next quarter, with the announcement that the Food and Drug Administration approved its application for over-the-counter famotidine 10 mg, calcium carbonate 800 mg and magnesium hydroxide 165 mg, chewable tablets.

Annual retail sales for Pepcid Complete chewable tablets are estimated to be approximately $95 million, Perrigo reported.

“This final approval reflects our continuing investment in new products,” Perrigo’s Chairman and chief executive officer Joseph Papa stated. “As always, Perrigo is committed to making quality healthcare more affordable for our customers and drive value for our shareholders.”

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