BEAUTY CARE

Tabs Group announces Unilever agreement for total store analytics service

BY Allison Cerra

SHELTON, Conn. A marketing research and consulting company announced the extension of its contract with Unilever.

Tabs Group — founded in 1998 by company president Kurt Jetta — said that its total store analytics service by will utilized by Unilever. Tabs Group said its service is a better way to conduct sales and marketing analytics in the consumer product and private equity industries.

The terms of the deal were not disclosed.

“We are pleased by the commitment Unilever has shown to Tabs Innovation.  We are excited to enhance our deliverables as we assist Unilever with its retail engagement,” Jetta said. “We are committed to assist Unilever in all matters related to advanced selling and retail support.”

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Nivea to present Bikini Bash in Vegas

BY Antoinette Alexander

NEW YORK What happens in Vegas, stays in Vegas? Not this time. The third annual Bikini Bash, hosted by Cosmopolitan and presented by Nivea of Beiersdorf, will be held on May 24 at the Planet Hollywood Resort & Casino in Las Vegas.

Hundreds of women in bikinis will gather poolside to spell out the word “c-o-s-m-o” for North America’s largest swimsuit photo shoot. The aerial shot will ultimately run in the August 2010 issue of Cosmopolitan.

 

“Nivea is excited to continue its partnership with Cosmo to host the ultimate pool party with the excitement and sexiness of Las Vegas as our backdrop,” stated Nicolas Maurer, VP marketing for Beiersdorf. “Cosmopolitan covers the issues that are most important to young women and we join their mission to help women feel their most fearless and confident. The Cosmo Bikini Bash provides the perfect setting for Nivea to encourage women everywhere to adopt a healthy lifestyle including nutrition, fitness and skin care so they will feel their bikini best this summer.”

The event also will include:

  • Gift bags include new Nivea Good-bye Cellulite fast acting serum and advanced formula gel cream
  • Free limited edition designer bikinis from Nivea designed by Shay Todd (for the first 1,000 girls to arrive)
  • Cosmopolitan booth, sponsored by Gillette Venus, where girls can upload their cover photo on Facebook using Step Logic technology

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Sally Hansen kicks off Color That Cares campaign

BY Antoinette Alexander

NEW YORK Sally Hansen has embarked on a Color That Cares campaign to benefit DKMS, the world’s largest bone marrow donor center.

As part of the multicity campaign, Sally Hansen recently participated in the Real Simple event in New York City’s Grand Central Terminal. Participants were able to stop by the Sally Hansen booth for a complimentary manicure featuring the brand’s new Complete Salon Manicure nail color.

Visitors also were encouraged to register as a donor for DKMS, which involved a swab of the cheeks to collect cheek cells. The cells will be sent to a lab to be tested and determined for tissue type.

The culmination of the campaign will be in Los Angeles at Hollywood and Highland on June 10. During this event, Sally Hansen will attempt to break the Guinness World Record for most manicures done in a day and celebrity guests will be on hand to help launch the initiative. This event will also include DKMS registration for those who are interested.

To raise awareness about the Color That Cares program, Sally Hansen and DKMS debuted a print advertising campaign this April, highlighting the crucial cause that the program benefits. Coty’s funding of the campaign will assist in initial donor registration and blood and marrow typing costs.

DKMS is the largest and most experienced bone marrow donor center in the world with more than two million registered donors. In October 2006, Coty joined DKMS in the fight against leukemia by establishing the Coty-DKMS Linked Against Leukemia partnership. Led by CEO Bernd Beetz, Coty has leveraged its celebrity partnerships to raise awareness of the disease and help recruit thousands of donors around the world. Leukemia personally affected the Coty family when the wife of longtime Coty chairman Peter Harf succumbed to the disease in 1991.

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