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TABS Analytics acquires data analytics firm Pivotstream

BY David Salazar

SHELTON, Conn. — TABS Analytics is bolstering its capabilities with its latest acquisition. The company has acquired Seattle-based global data analytics firm Pivotstream, which operates in the CPG space and has strong ties to the wine and spirits industry.

“Pivotstream greatly enhances our technology and business intelligence capabilities,” TABS Analytics CEO Kurt Jetta said. “The combination of massive data scale, end-user self-service BI, and analytics capabilities against large datasets will enable TABS’ current and future clients to amplify the ROI on their data and intelligence investments.”

Pivotstream currently has three of the top U.S. wine and spirits distributors as clients. Moving forward, TABS said that the Pivotstream platform will become a core component of the company’s service offerings.

“We are very excited about being part of TABS Analytics,” Pivotstream founder and CEO Jeff Elderton said. “TABS is well-known as the leader in analytical innovation and has a robust arsenal of intellectual property as well as deep consultative expertise. This acquisition accelerates product development and improves the delivery of our joint solutions.”

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Kellogg’s intros chocolate Frosted Flakes

BY David Salazar

BATTLE CREEK, Mich. — A new addition to the Frosted Flakes line will be hitting stores in November. Kellogg’s on Tuesday announced the introduction of chocolate Frosted Flakes.

"We stay close to our fans to make sure we are delivering the cereal experiences they want most, which is what resulted in the delicious flavor of cinnamon Frosted Flakes launched last year," Kellogg’s senior director of morning food marketing Brad Schwan said. "So, when we found out chocolate was the next most requested flavor, we set to work right away."

The new flavor’s development included the input of consumers, who weighed in at nearly every step of the process, testing how different cocoas interacted with the cereal flake and milk.

The cereal is set to hit all major retailers and grocery stores, carrying a suggested retail price between $4.69 and $5.79.
 

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Hostess brings Molten Lava Ding Dongs to freezer aisle

BY David Salazar

KANSAS CITY, Mo. — As part of its efforts to move beyond the snack aisle, Hostess Brands has introduced a new addition to the freezer section with Molten Lava Ding Dongs. The launch follows the company’s first foray into the freezer aisle last summer with Deep-Fried Twinkies and a line of ice cream flavors inspired by classic Hostess treats.

“The introduction of Molten Lava Ding Dongs, which comes on the heels of last year’s launch of Deep-Fried Twinkies, demonstrates Hostess’ commitment to expanding its presence in the frozen food category,” Hostess Brands SVP and chief marketing officer Burke Raine said. “With this new product, Hostess continues to push the envelope of innovation, bringing consumers restaurant-ready versions of their favorite snack cakes which can be enjoyed at home in seconds.”

The Molten Lava Ding Dongs can be prepared in the microwave in 20 seconds, and feature a 30% larger cake with 60% more crème filling and 20% more chocolate coating than original Ding Dongs, the company said.

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